@oatly
Instagram · Skit
@oatly Somewhere in Seoul there’s a vending machine. And inside that vending machine… Oatly x Yaeji
Trending short videosSurreal vending machine story ad
The edit1 shot · 1 text
Shots Text0:42
Performance
- Views
- 4.1M
- Likes
- 78.7K
- Comments
- 362
- Engagement
- 1.9%
- Outlier
- 260.5×
- Length · 16 Sept 2026
- 0:42
Video #42427 · Skit
Surreal vending machine story adfrom @oatly
[01]
Overview
The video tells a short, surreal story about a young woman secretly operating a vending machine that serves gochujang lattes made with Oatly. After serving a group of delighted elderly women, she is forced to relocate her entire machine, setting up in a new spot where she attracts a large, diverse crowd, ending with a 'To be continued...' cliffhanger.
[02]
Simple outline
- 1Present absurd premise
- 2Reveal hidden creator
- 3Show joyful validation
- 4Escalate with new mystery
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Two gochujang lattes
Visual hook · 65%
An unusual low-angle, point-of-view shot from inside a dark, confined space, looking up at a group of elderly women peering down.
[06]
Hook template
Steal this for your own video
Film from inside a dark, confined looking up as a group of peers down with curious expressions.
- — Film from inside a dark, confined vending machine looking up as a group of elderly women peers down with curious expressions.
- — Film from inside a dark, confined treasure chest looking up as a group of children peers down with curious expressions.
- — Film from inside a dark, confined delivery box looking up as a group of office workers peers down with curious expressions.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An intriguing, slightly surreal scene that presents an unusual group of people interacting with a mysterious object, immediately raising questions about their context and purpose.
Payoff
The creator arrives at the new location to find that their secret has attracted a large, diverse, mainstream audience, ending on a cliffhanger that suggests massive growth and future events.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Secret Vendor
A story that introduces a strange or niche product/service being delivered through a mysterious, hidden method to an unexpected audience. The success with this initial group leads to a sudden disruption and relocation, revealing that the secret is now attracting a much wider, mainstream audience.
- 1
The Unconventional Request
A character makes a bizarre or highly specific request that establishes the central, quirky concept of the narrative and the product's unique selling proposition.
- 2
The Hidden Engine Reveal
The curtain is pulled back to show the secret, unexpected person or process responsible for fulfilling the request, solving one mystery while creating another.
- 3
The Rhythmic Creation
A fast-paced, stylized montage shows the product/service being created, building energy and highlighting key components in a visually engaging way.
- 4
The Satisfied First Adopters
The initial, niche audience is shown experiencing and enthusiastically approving of the product, providing social proof and a moment of positive resolution.
- 5
The Abrupt Disruption
A sudden, unexpected event physically disrupts the scene, introducing conflict and pivoting the narrative in a new, mysterious direction.
- 6
The Nomadic Shift
The creator is shown physically moving their entire operation to a new, unknown location, creating a sense of journey, struggle, and escalation.
Themes
Techniques
Trends
Post caption
Somewhere in Seoul there’s a vending machine. And inside that vending machine… Oatly x Yaeji
Text overlays
contextual · end
To be continued...