@togethxr
Instagram · Carousel
@togethxr In case you needed a reminder of the kind of energy Holly Rowe brings to women’s sports 🫶 @sportsiren
@togethxr
Instagram · Carousel
@togethxr In case you needed a reminder of the kind of energy Holly Rowe brings to women’s sports 🫶 @sportsiren
Performance
Video #42656 · Carousel
[01]
An Instagram post featuring a portrait of sports journalist Holly Rowe with a text overlay. The text serves as a headline for a listicle celebrating five instances of her advocacy for women's sports, encouraging users to swipe to see more.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
5 TIMES HOLLY ROWE HAS GONE ABOVE AND BEYOND FOR WOMEN'S SPORTS
Verbal hook · 35%
In case you needed a reminder of the kind of energy Holly Rowe brings to women’s sports 🫶 @sportsiren
Visual hook · 5%
A compelling portrait of a well-known sports journalist, Holly Rowe, whose direct gaze and professional attire (a blazer over a sports jersey) create a sense of authority and visual interest.
[06]
Steal this for your own video
times went above and beyond for
[07]
The promise the opener makes, and how the video pays it back
Hook
The first slide acts as a 'Title Card' that makes a specific, numerical promise to the audience. It uses a compelling hero image of the subject and a headline like 'X Reasons/Times/Ways...' to establish the topic and the exact amount of content to expect, compelling users to swipe to see the full list.
Payoff
The final slide (inferred) typically provides a summary, a concluding thought, or a direct call-to-action (like, comment, share) that capitalizes on the value delivered throughout the list.
[08]
The structural pattern this video runs on
Framework
The Numbered Promise Listicle
To create a high-engagement listicle by establishing a specific, numbered promise on the cover slide (e.g., '5 Reasons Why...'), which creates a curiosity gap and a clear, finite path for the user to swipe through to see all the promised points.
The Quantified Hook
Slide 1 introduces the subject with a strong visual and a headline that promises a specific number of points or examples. This sets a clear expectation and creates an information gap that drives the initial swipe. It includes an explicit 'Swipe for more' cue.
The Itemized Payoff
Each subsequent slide (inferred) is dedicated to delivering one of the promised points. It follows a consistent format, often numbered, to systematically fulfill the promise made on the cover slide.
In case you needed a reminder of the kind of energy Holly Rowe brings to women’s sports 🫶 @sportsiren
branding · photo_0
TOGETHER
contextual · photo_0
via Catalina Fragoso / NBAE
title · photo_0
5 TIMES HOLLY ROWE HAS GONE ABOVE AND BEYOND FOR WOMEN'S SPORTS
call-to-action · photo_0
Swipe for more >>>