@impact
Instagram · Carousel
@impact The new collaboration between Olivia Rodrigo and Chappell Roan for “expectations” includes a queer verse that reflects Roan’s experiences as a lesbian. In an interview with @zanelowe on @applemusic, Roan and Rodrigo discussed writing music together, but also how not everyone would be open to a fully queer verse on a remixed pop song. ✍️ Words by @nardos.haile 🖌️ Design by @___0h00
Performance
Video #47203 · Carousel
[01]
This is a three-slide carousel post from the media brand 'impact'. The first slide features a stylized photo of musicians Olivia Rodrigo and Chappell Roan with a headline about Roan's comments on queer verses in pop music. The following two slides are screenshots from an Apple Music interview with Roan, featuring direct quotes that elaborate on her statement and praise Rodrigo's support for the LGBTQ+ community.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
Chappell Roan says not everyone is open to having a queer verse in a pop song
Verbal hook · 40%
Chappell Roan says not everyone is open to having a queer verse in a pop song
Visual hook · 10%
A stylized, direct-flash photo of two pop stars with bold makeup and fashion, combined with a vibrant pink color block for the headline, creates immediate visual intrigue and an editorial feel.
[06]
Steal this for your own video
says not everyone is open to in
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, attention-grabbing headline on Slide 1 that states a cultural problem or provocative observation attributed to a public figure. The visual introduces the key players involved.
Payoff
The final slide provides the emotional resolution by cementing the second figure's status as a genuine supporter, leaving the audience with a clear, positive takeaway about their character.
[08]
The structural pattern this video runs on
Framework
The Allyship Spotlight
To hook the audience with a statement about a negative industry norm, and then use a sequence of quotes to pivot from the problem to a story that praises a specific individual for defying that norm, culminating in a strong character endorsement.
The Substantiation
The first quote on Slide 2 directly validates the headline's claim, providing the 'receipts' and grounding the narrative in the speaker's own words.
The Positive Pivot
The second quote on Slide 2 immediately shifts the focus from the general problem to a specific, positive counter-example, introducing a second figure as an ally or hero of the story.
The Thematic Elevation
The first quote on Slide 3 broadens the significance of the ally's action, connecting it to a larger, positive concept or cultural 'vibe' (e.g., feminism, solidarity).
The Character Endorsement
The final quote on Slide 3 delivers the ultimate praise by framing the positive action not as an isolated event, but as an inherent and expected part of the ally's character.
The new collaboration between Olivia Rodrigo and Chappell Roan for “expectations” includes a queer verse that reflects Roan’s experiences as a lesbian. In an interview with @zanelowe on @applemusic, Roan and Rodrigo discussed writing music together, but also how not everyone would be open to a fully queer verse on a remixed pop song. ✍️ Words by @nardos.haile 🖌️ Design by @___0h00
branding · photo_0
impact
contextual · photo_0
PHOTOS VIA @OLIVIARODRIGO
title · photo_0
Chappell Roan says not everyone is open to having a queer verse in a pop song
branding · photo_1
Apple Music
contextual · photo_1
PHOTOS VIA “THE ZANE LOWE SHOW” ON APPLE MUSIC/YOUTUBE
branding · photo_1
impact
informational · photo_1
Chappell Roan: “I don't know if everyone would be down for a fully queer verse on their song.”
informational · photo_1
“I think that says a lot about [Olivia Rodrigo's] support for queerness...”
branding · photo_2
Apple Music
contextual · photo_2
PHOTOS VIA “THE ZANE LOWE SHOW” ON APPLE MUSIC/YOUTUBE
branding · photo_2
impact
informational · photo_2
“But also just like girl popstar vibes..”
informational · photo_2
“It feels very feminist to me, but that's just so [Olivia].”