@roxycouse
Instagram · Speaker address
@roxycouse 5 corporate hills I’ll die on 🎤 When you start to see these things around you it’s like a light bulb moment and then you feel bad for a former version of you who had no idea. #corporatelife #9to5life #corporatemillennial #corporate #career
Performance
Video #43354 · Speaker address
[01]
The creator lists and explains five (plus a bonus) strong opinions she holds about corporate culture, which she refers to as 'hills she'll die on.' She covers topics such as the true purpose of engagement surveys, the nature of happy employees, the reality of needing a job despite being miserable, the importance of emotional detachment, the need to go beyond the bare minimum, and the likelihood of bosses stealing ideas.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
5 corporate hills I'll die on...
Verbal hook · 45%
Here's five corporate hills I'll die on.
Visual hook
A woman looks directly at the camera while holding and gesturing with a coffee mug, creating a direct and conversational connection with the viewer.
[06]
Steal this for your own video
5 hills I'll die on...
[07]
The promise the opener makes, and how the video pays it back
Hook
A Numbered List Declaration that promises a specific quantity of controversial or strongly-held opinions (e.g., '5 [Niche] Hills I'll Die On'). This sets a clear expectation of contrarian value.
Payoff
A direct Engagement-Baiting Call to Action that asks the audience to signal if they want a sequel ('Let me know if you want a part two'), framing engagement as a vote for more content.
[08]
The structural pattern this video runs on
Framework
The 'Unspoken Truths' Manifesto
Systematically dismantling common beliefs within a specific niche by presenting a series of contrarian 'truths' that an insider would know, thereby validating the audience's suspicions and frustrations.
The Systemic Deconstruction
The first point targets a widely accepted system or process within the niche and reframes its purpose as self-serving for the establishment, not the individual.
The Social Facade Deconstruction
The second point targets a common social observation or behavior, exposing the hidden, less noble motivations behind it.
The Cliched Advice Takedown
This beat identifies a common, often unhelpful, piece of advice given within the niche and dismantles it with a sarcastic and pragmatic real-world counter-argument.
The Counterintuitive Success Principle
This beat presents a non-obvious, often emotionally detached, mindset or skill as the true key to success in the niche, contrasting with conventional wisdom.
The Baseline Redefinition
This beat takes what is commonly considered 'good performance' and re-labels it as the bare minimum, then defines what truly constitutes exceptional performance.
The Bonus Threat & Solution
After the promised number of points, a 'bonus' point is introduced that reveals a direct, personal threat to the viewer. This is immediately followed by an actionable strategy to mitigate that threat.
5 corporate hills I’ll die on 🎤 When you start to see these things around you it’s like a light bulb moment and then you feel bad for a former version of you who had no idea. #corporatelife #9to5life #corporatemillennial #corporate #career
title · beginning
5 corporate hills I'll die on...
Here's five corporate hills I'll die on. Engagement surveys are not about your happiness. They're a pulse check to make sure you're bought in on the company's strategy and direction. The people who seem the happiest at work don't necessarily care about the company. They've either found a few people they like who make work less insufferable or they've gotten high enough up the ladder to hire a few of their friends. Anyone who says, why work somewhere you're miserable is just engaging in small talk to get you to shut up because it's a dumb question. Like, I don't know. Let me call my mortgage company, ask what they can do about my payment because I'm miserable at work and wanna quit. The people who are the best at corporating have mastered detaching their feelings and values from the work and its outcomes. Doing the job you're hired to do is what's expected of you. Being on time, getting your work done, etcetera, that's the bare minimum. What impresses people is when you evolve the work. No one climbing the corporate ladder quickly got there by staying completely in their lane. And one more because this is critical. Your boss is probably stealing your best ideas. Your job is to make your boss look good, but that doesn't mean giving away your best ideas. I'm not giving my best ideas away to anyone. If your boss is the only one sharing your ideas in rooms you're not in, you have a problem. You have to figure out how to get your perspective into those conversations and make sure it comes out of your mouth. When they rank, does anybody have any additional thoughts on the call, the q and a portion of a meeting, great opportunity. There you go. Let me know if you want a part two.