@_glassmuseum
Instagram · Speaker address
@_glassmuseum On the pursuit of happiness, ignorance, and oppression — @rey_philosophy made a video on this topic that introduced me to Ahmed’s work, check it out on their page! #philosophy #capitalism #happiness #politics #feminism
Performance
Video #42753 · Speaker address
[01]
The creator argues that happiness is an overrated goal, citing a John Lennon quote she once believed in. She introduces the concept of the 'killjoy' from feminist author Sara Ahmed's book, explaining that institutions promise happiness to hide systemic violence. The creator clarifies that joy is still a crucial part of resistance but argues that happiness in privileged societies is often built on the suffering of others, providing examples like Shein and tourism in Dubai. She concludes that the elevation of happiness as life's ultimate purpose requires a willful ignorance of the world's cruelty.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook
HAPPINESS IS OVERRATED
Verbal hook
Happiness is overrated.
Visual hook
A direct-to-camera shot of the speaker making expressive hand gestures, with a visually distinct look featuring a bright green shirt and prominent pink blush makeup.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, counter-intuitive statement that directly challenges a common belief or value, presented as large on-screen text.
Payoff
The viewer is left with a new, more sophisticated understanding of a familiar topic, feeling intellectually stimulated and challenged to reconsider their own behavior or beliefs.
[08]
The structural pattern this video runs on
Framework
The Thesis Flip
To challenge a universally accepted belief by introducing an expert-backed counter-framework, applying it to relatable examples, and leaving the audience with a new, more complex perspective.
The Common Ground
Acknowledge and validate the audience's existing, conventional belief on the topic, often using a personal anecdote or a widely known cultural reference to build rapport.
The Pivot & Reframe
Introduce a new, challenging perspective or identity that reframes the initial belief as flawed or incomplete.
The Appeal to Authority
Introduce an external source of credibility (an expert, a book, a study) that validates the new perspective, often shown visually.
The Core Concept Unpacked
Explain the central idea from the authority, using visual text overlays of key quotes or data to prove the point and add intellectual weight.
The Strategic Concession
Acknowledge a valid counter-argument or nuance to the new perspective. This builds trust by showing the argument is not one-sided and pre-empts criticism.
The Uncomfortable Application
Apply the new framework to concrete, relatable, and often aspirational real-world examples, revealing a hidden, negative consequence through visual juxtaposition.
The Final Synthesis
Deliver a concluding statement that synthesizes the argument and reframes the initial common belief as a form of willful ignorance or a systemic issue.
On the pursuit of happiness, ignorance, and oppression — @rey_philosophy made a video on this topic that introduced me to Ahmed’s work, check it out on their page! #philosophy #capitalism #happiness #politics #feminism
title · beginning
HAPPINESS IS OVERRATED
informational · beginning
"When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down 'happy'. They told me I didn't understand the assignment, and I told them they didn't understand life." - John Lennon
contextual · middle
Living a Feminist Life SARA AHMED
informational · middle
(Ahmed 257) From this everyday situation of living with the consequences of not making happiness your cause, you learn the unhappiness that happiness can cause. This first principle has been the basis of much feminist knowledge and activism: the identification of how institutions are built as promises of happiness; promises that often hide the violence of these institutions.
informational · middle
We are willing to expose this violence... To expose happiness myths is to be willing to be given a killjoy assignment.
informational · middle
Still I Rise Maya Angelou, 1928 - 2014 You may write me down in history With your bitter, twisted lies, You may trod me in the very dirt But still, like dust, I'll rise. ...
informational · middle
(Ahmed 257) From this everyday situation of living with the consequences of not making happiness your cause, you learn the unhappiness that happiness can cause.
informational · middle
The online fashion seller Shein has admitted it found two cases of child labour and factories failing to pay the minimum wage in its supply chain last year...
contextual · middle
Part 1 of my SHEIN Bachelorette accessories and decor haul!
contextual · middle
The Perfect Honeymoon in Dubai Sofitel, The Palm
informational · middle
MODERN SLAVERY IN UNITED ARAB EMIRATES
Happiness is overrated. Growing up, I really believed that happiness should be the goal of life, played my memories of that one John Lennon quote. But the more I learn and the happier I get, the more I realize that there are other things to value beyond joy. In fact, as someone against injustice, I want to be a killjoy. This is one of author Sarah Ahmed's main points in her book Living a Feminist Life. In it, she explains how institutions are built as promises of happiness, promises that often hide the violence of these institutions. So to be willing to expose this violence makes someone a killjoy because you're claiming the existence of a pain that most would prefer to ignore. This isn't to say that joy is meaningless. Indeed, joy is tremendously powerful. Hope and happiness are crucial parts of resistance. But in the midst of that joy, we also need to remember that this happiness is a privilege that is not granted equally. Much of our happiness in the imperial core is either directly or indirectly built upon the suffering of others. And so tier paradoxically rank unhappiness that happiness can cause. Better it's the Sheehan decorations that you bought for your bachelorette party or your honeymoon trip to Dubai, while you may be celebrating the happiest day of your life, this happiness is built upon the suffering of others. The elevation of happiness as the ultimate purpose of life entails a willful ignorance towards all the cruelty that exists. Because it's hard to be happy when you think about death or misery or suffering. But the thing is, there's always someone dying in