Viral Hooks
Trending short videosCooking tutorial for chicken skewers
C

@cheffinwithzach

Instagram · Vlog

@cheffinwithzach A weeknight version of one of my favorite Persian dishes. Honored to team up with @getgraza for this dish! Happy National Extra Virgin Olive Oil Day #grazapartner When it comes to high quality olive oil, Graza has you covered with two different types of oil for different purposes. Their Sizzle olive oil is milder in flavor with a great smoke point – perfect for searing and sauteing. Their Drizzle Olive Oil is a finishing oil that packs a spicy punch and is perfect for dressing, dips, and finishing off your favorite meal. Graza also just happens to be affordable when compared to others and comes in an ultra-efficient squeeze bottle, which makes it so easy to use when running around the kitchen. Truly it’s some of the freshest oil I’ve ever tasted. If you’d like some of this good stuff, use my code “CHEFFINWITHZACH” for $5 off your first Graza Duo (Sizzle and Drizzle) now at graza.co. RECIPE Jujeh Kabob -1.5 lb boneless, skinless chicken thigh, cubed -Pinch saffron -Juice of 2 lemons -1 onion, grated -2 tsp salt -1 tsp black pepper -1 tsp ground coriander -¼ c @getgraza Sizzle EVOO + extra for searing 1. Grind saffron into a powder and add lemon juice. Let sit for a few minutes before pouring over chicken. Give it a mix before adding salt, pepper, coriander, grated onion, and olive oil. Let marinate for as long as you prefer. 2. Sear in olive oil over high heat, rotating every few minutes until golden brown but still juicy. Salad Shirazi - 6 persian cucumbers, finely diced -3-4 roma tomatoes, finely diced -½ medium red onion, finely diced -½ bunch mint, finely diced -Juice of 1 lemon, finely minced -Salt and black pepper to taste -¼ c @getgraza Drizzle EVOO 1. Add everything into a bowl and stir to combine. If making in advance, keep refrigerated.

View original on Instagram

The edit1 shot · 3 text
Shots Text0:53

Performance

Views
804.5K
Likes
29.7K
Comments
526
Engagement
3.8%
Length · 30 Sept 2023
0:53

Video #43557 · Vlog

Cooking tutorial for chicken skewersfrom @cheffinwithzach

[01]

Overview

The creator demonstrates how to make a weeknight-friendly version of Persian Jujeh Kabob. He starts by preparing and marinating cubed chicken thighs with saffron, lemon, and spices. He then prepares a complementary Salad Shirazi and, after skewering the chicken, pan-sears the kabobs until golden brown, plating them with rice and the salad to finish.

[02]

Simple outline

  1. 1Present aspirational result
  2. 2Deconstruct primary component
  3. 3Introduce essential pairing
  4. 4Execute accessible method
  5. 5Reveal final transformation

[03]

Related videos

1.8M11.7×High-energy cooking process montage@seattlehanddoc · Process4.5M5.8×One pot chicken rice recipe@cheffinwithzach · Tutorial / How To383.4KCooking process with personal narration@zoyaroya · Tutorial / How To675K42.1×Cooking tutorial with cultural storytelling@zoyaroya · Anecdotal Philosophy459.1K28.4×Fast-paced recipe creation montage@primal_gourmet · Tutorial / How To1.5M1.8×Collaborative cooking tutorial for shawarma@cheffinwithzach · Tutorial / How To1.4M9.7×Fast-paced montage recipe for dinner@seattlehanddoc · Tutorial / How To138.3KCooking tutorial with voiceover guide@theredbowlofficial · Tutorial / How To595K3.8×Show recipe process start to finish@seattlehanddoc · Process1.5M10.2×Recipe montage start to finish@seattlehanddoc · Tutorial / How To1.4M8.8×Fast-paced high protein cooking montage@seattlehanddoc · Process1.3M2.2×Dad cooks when son visits@seattlehanddoc · Tutorial / How To

[04]

Classification

Format
Vlog
Concepts
Tutorial / How ToValue VlogProduct Promo
Elements
VoiceoverMontage EditingOverhead ShotJump CutB-Roll CutawayTitle Text Hook
Account
Personal BrandBrand
Topics
CookingRecipesFood

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

Weeknight Juje Kabob

Verbal hook

When it comes to Persian food, juje kebab is one of my favorites.

Visual hook

A visually appealing shot of the finished dish, with two golden-brown chicken skewers being placed on a white plate next to a bed of rice. This acts as a final result hook, showing the viewer the delicious outcome.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Begins with a visually stunning shot of the final, completed product, immediately establishing the desirable end-goal and framing it with a promise of accessibility (e.g., 'Weeknight,' 'Easy,' 'At-Home').

Payoff

The final reveal of the perfectly executed primary component, now transformed and ready for plating. This shot visually confirms that the promised result has been achieved, providing a satisfying resolution that mirrors the hook.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Achievable Aspiration Blueprint

To deconstruct a desirable, often complex-seeming outcome into a simple, accessible process that the viewer feels confident they can replicate, often leveraging a specific tool or product as the key to success.

  1. 1

    The Core Component Intro

    Isolates and introduces the primary raw material for the project. The creator establishes their personal preference for this specific component, building authority.

  2. 2

    The Flavor Foundation

    Details the process of creating the core flavor profile (marinade, sauce, seasoning blend), listing the key ingredients that create the unique character of the final product.

  3. 3

    The Expert Endorsement

    Introduces a specific tool or ingredient as a non-negotiable for achieving superior results. Justifies its use by highlighting its quality, value, or unique properties, positioning it as an insider's choice.

  4. 4

    The Mandatory Pairing

    Introduces a secondary, but essential, component that complements and completes the primary one. This adds a layer of authenticity and value, transforming a single item into a complete experience.

  5. 5

    The Endorsement Reinforcement

    Demonstrates the versatility of the endorsed tool/ingredient by using it again in the context of the secondary component, often highlighting a different version or feature.

  6. 6

    The Accessibility Pivot

    Acknowledges a traditional, more difficult method, and then explicitly pivots to a simpler, more accessible technique, directly addressing potential viewer limitations and reinforcing the initial promise of ease.

  7. 7

    The Transformation Sequence

    The climactic action beat where the prepared components are actively processed (e.g., cooked, assembled), showing the dramatic change from raw to finished and again featuring the endorsed product in action.

Themes

  • Home Cooking
  • Persian Cuisine
  • Weeknight Meals
  • Cultural Food

Techniques

  • Marinating
  • Pan-searing
  • Food Plating

Trends

  • Recipe Tutorial
  • Sponsored Content Integration

Post caption

A weeknight version of one of my favorite Persian dishes. Honored to team up with @getgraza for this dish! Happy National Extra Virgin Olive Oil Day #grazapartner When it comes to high quality olive oil, Graza has you covered with two different types of oil for different purposes. Their Sizzle olive oil is milder in flavor with a great smoke point – perfect for searing and sauteing. Their Drizzle Olive Oil is a finishing oil that packs a spicy punch and is perfect for dressing, dips, and finishing off your favorite meal. Graza also just happens to be affordable when compared to others and comes in an ultra-efficient squeeze bottle, which makes it so easy to use when running around the kitchen. Truly it’s some of the freshest oil I’ve ever tasted. If you’d like some of this good stuff, use my code “CHEFFINWITHZACH” for $5 off your first Graza Duo (Sizzle and Drizzle) now at graza.co. RECIPE Jujeh Kabob -1.5 lb boneless, skinless chicken thigh, cubed -Pinch saffron -Juice of 2 lemons -1 onion, grated -2 tsp salt -1 tsp black pepper -1 tsp ground coriander -¼ c @getgraza Sizzle EVOO + extra for searing 1. Grind saffron into a powder and add lemon juice. Let sit for a few minutes before pouring over chicken. Give it a mix before adding salt, pepper, coriander, grated onion, and olive oil. Let marinate for as long as you prefer. 2. Sear in olive oil over high heat, rotating every few minutes until golden brown but still juicy. Salad Shirazi - 6 persian cucumbers, finely diced -3-4 roma tomatoes, finely diced -½ medium red onion, finely diced -½ bunch mint, finely diced -Juice of 1 lemon, finely minced -Salt and black pepper to taste -¼ c @getgraza Drizzle EVOO 1. Add everything into a bowl and stir to combine. If making in advance, keep refrigerated.

Text overlays

  • title · beginning

    Weeknight Juje Kabob

  • branding · middle

    Graza

  • contextual · middle

    Shirazi

Transcript

When it comes to Persian food, juje kebab is one of my favorites. Here's a version you can easily make at home. Boneless chicken thighs are my personal favorite. The marinade gets a ton of saffron, lemon juice, salt, pepper, coriander, and grated onion for tenderization. A good quality olive oil is a must, and graza is a top notch option that also costs way less than the so called fancy stuff. Produced from only the bright, punchy, and aromatic piqua olives in Spain, it's always fresh and never blended. Salad chirazi is a nonnegotiable with jujec kebab. Cucumber, tomato, and mint best a lemon dressing with rank drizzle who packs a spicy punch. Finally, we're ready to skewer up our chicken. Traditionally, you'd grill this over charcoal, but I wanted a realistic dish geared more towards weeknights. We sear in a hot pan with graza sizzle who's mellow and has a higher smoke point. Rotate every few minutes till golden brown best still juicy. Have some rice ready, and now we're good to go.