@holymorridge
TikTok · Yap
@holymorridge no one who is earning those insane amounts is sitting on live all day selling the course they ‘learnt all they know’ from 😭😭😭
Trending short videosCreator warns about course scams
The edit1 shot · 2 text
Shots Text1:51
Performance
- Views
- 299.8K
- Likes
- 19.3K
- Comments
- 1.3K
- Engagement
- 6.9%
- Outlier
- 1.7×
- Length · 8 Jan 2025
- 1:51
Video #4711 · Yap
Creator warns about course scamsfrom @holymorridge
[01]
Overview
The creator directly addresses the camera to warn viewers about the 'digital marketing courses' trend on TikTok. She explains that these are essentially pyramid schemes where the primary way to make money is by reselling the same course to new people, not by applying any actual marketing skills. She uses an analogy of old travel agent schemes and critiques the promoters for spending all their time recruiting rather than running a legitimate business.
[02]
Simple outline
- 1State frustration with trend
- 2Warn audience directly
- 3Explain the hidden mechanism
- 4Expose the logical flaw
- 5Reaffirm protective intent
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
please watch this before you fall into the trap of those ‘digital marketing courses’ 🚩🚩📮
Verbal hook · 40%
I see one more TikTok live where someone's saying they're making, like, 50 k from selling a digital marketing course, I'm actually gonna scream.
Visual hook · 5%
A close-up shot of the creator speaking directly to the camera with an expressive, frustrated look, creating an immediate sense of urgency and personal connection.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Boiling Point Hook: Expresses extreme, relatable frustration with a prevalent trend, immediately signaling a takedown is coming and establishing the creator's strong point of view.
Payoff
The Empathetic Justification: Concludes by softening the critical tone, framing the entire takedown as an act of protection for the viewer's well-being and finances, which builds trust and solidifies the creator's authority.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Public Service Takedown
To debunk a popular but misleading trend by exposing its flawed mechanics and positioning the creator as a trusted protector of the audience.
- 1
The Urgent Warning
Issues a direct, prohibitive command to the audience ('do not sign up') to prevent them from falling for the trend, creating a sense of immediate stakes.
- 2
The Familiar Analogy
Simplifies the complex, new problem by comparing it to a universally understood negative concept or scheme (e.g., a travel pyramid scheme), making the threat instantly recognizable.
- 3
The System Unveiled
Deconstructs the step-by-step process of how the trend *actually* works, revealing the hidden mechanism that benefits the promoter, not the participant.
- 4
The Core Fallacy
Identifies and dismantles the central, illogical premise that the trend is built upon (e.g., 'you can't learn everything from one course and then immediately sell your own').
- 5
The Behavioral Proof
Uses the promoters' own observable actions (e.g., 'constantly on live') as evidence that contradicts their claims of success, undermining their credibility.
Themes
Techniques
Trends
Post caption
no one who is earning those insane amounts is sitting on live all day selling the course they ‘learnt all they know’ from 😭😭😭
Text overlays
title · throughout
please watch this before you fall into the trap of those ‘digital marketing courses’ 🚩🚩📮
contextual · end
*i mean you’d be selling the course that you’ve created - not selling the course that you followed to become a course seller lol
Transcript
I see one more TikTok live where someone's saying they're making, like, 50 k from selling a digital marketing course, I'm actually gonna scream. I feel obliged to come on here to anyone that is seeing that and tell you, do not sign up. This is the same as those travel, period schemes. Right? When someone would say, oh, come and be a travel agent. And then what they would do is you'd have some access to be able to sell some travel. But then the way you'd make money is by getting other people to also join and pay that initial fee. This is what's happening here. Okay? You can't learn digital marketing by by going on one course and then know so much that you can sell your own course on it. This is how they're making the money. Okay? They are making that fake thing that says I've earned 30 k. They are so easy to make make so they're making so on the live, you're clicking on that and you're thinking, I wanna make 50 tier, and they're saying, well, what you've got to do is buy my initial course and then you'll learn how to do it. Okay. So then the next person will buy that UTR worse. It's costing like £300. It will have some random stuff on it. Things that, like, maybe are, like, mildly useful better not really. And then the way that person makes money is by selling that course onto the next person. So that's all that's happening. Like, the money, you're basically all just transferring each other £200 or however much the course is. But if worse here posts about it enough and gets enough reach, they're gonna have loads of people buying it. That's why they're constantly on live. They're constantly making posts on it. If you were just making 60 ks a month right selling courses you would be focusing on selling the courses you wouldn't be focusing on telling people that you're doing that. You don't see people that are earning a lot of money sitting on TikTok all day on live like talking about how they're doing it. They're out there making the money. If they're making that much money, why would they need you to buy that initial course that they learned how to do it? Like, unless they are just so kind that all day better than making the money they wanna make, they'd rather help you, which is not the case. That is not happening. I'm sorry if that sounds harsh. I don't mean it to, but I just I hate the thought of anyone parting money and then realizing they are just in a pyramid scheme. Okay. Bye.