Viral Hooks
Trending short videosAuthor shares favorite Japanese books
U

@underthecover

Instagram · Talking Head Edit

@underthecover Audition author Katie Kitamura is back Under the Cover to share five favourite books by Japanese women writers 🧡 Katie’s work includes Intimacies, A Separation and Audition - about an actress forced to reconcile conflicting narratives after she meets a man claiming to be her son. It was shortlisted for The Booker Prize and was a finalist for the Pulitzer. She joined us to speak about the extraordinary new generation of Japanese authors she wants more people to read. Head to the affiliate link in our bio to order any of the titles mentioned. Paid subscribers to our Substack can see the rest of our conversation with Katie, including her takes on adaptations, must-read translators, and the book that changed the way she looks at fiction. 🎥 Thank you so much to Primrose Hill Books in North London for having us! 📜 Katie’s list: Audition by Katie Kitamura Mild Vertigo by Mieko Kanai (translated by Polly Barton) Breasts and Eggs by Mieko Kawakami (translated by Sam Bett and David Boyd) The Hole by Hiroko Oyamada (translated by David Boyd) The Emissary by Yoko Tawada (translated by Margaret Mitsutani) The Memory Police by Yoko Ogawa (translated by Stephen Snyder)

View original on Instagram

The edit1 shot · 12 text
Shots Text2:00

Performance

Views
152.3K
Likes
8K
Comments
58
Engagement
5.3%
Outlier
2.5×
Length · 9 Oct 2026
2:00

Video #44759 · Talking Head Edit

Author shares favorite Japanese booksfrom @underthecover

[01]

Overview

Author Katie Kitamura stands in a bookstore and presents her five favorite novels by Japanese women writers. She sequentially introduces each book—'Mild Vertigo,' 'Breasts and Eggs,' 'The Hole,' 'The Emissary,' and 'Memory Police'—by showing its cover as a graphic overlay and discussing its unique qualities, themes, and authorial style. She concludes by highlighting the importance of the current generation of Japanese female authors and the video ends with a call-to-action to subscribe to the 'Under the Cover' Substack for more content.

[02]

Simple outline

  1. 1State expert credentials and topic
  2. 2Present item with core concept
  3. 3Explain unique value and appeal
  4. 4Broaden the list's scope
  5. 5Conclude with a mission statement

[03]

Related videos

[04]

Classification

Concepts
Buying ListRapid Fire Listicle
Elements
Text OverlayLower ThirdJump CutB-Roll CutawayImage OverlayVoiceoverTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Katie Kitamura

Verbal hook · 50%

My name is Katie Kitamura, and these are my five favorite novels by Japanese female writers.

Visual hook · 5%

The speaker is positioned in a bookstore, with floor-to-ceiling bookshelves filled with books creating a visually rich and contextually relevant background that immediately signals the video's topic.

[06]

Hook template

Steal this for your own video

My name is [your name], and these are my [number] favorite [things in your niche] by [specific group or category of creators].

  • — My name is Chef Marco, and these are my five favorite cookbooks by female chefs from Southeast Asia.
  • — My name is Dana Reyes, and these are my three favorite documentaries by first-time directors.
  • — My name is Coach Jay, and these are my seven favorite training programs by former Olympic athletes.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The expert introduces themselves and clearly states the video's premise: a curated list of their top recommendations within a specific, intriguing niche.

Payoff

The expert summarizes the importance of the list, reframing it from a simple set of recommendations into a meaningful act of cultural curation and sharing.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert's Curated Gauntlet

An established authority figure guides the viewer through a curated list of niche items, justifying each selection with a specific, compelling reason that highlights a different facet of the category.

  1. 1

    The Mission Statement

    The expert provides the overarching purpose and cultural context for the list, explaining why this specific category is important and worthy of attention, framing the recommendations as a form of discovery.

  2. 2

    The Call to Action

    A direct appeal to the audience to engage further with the brand or creator on another platform, offering exclusive content as an incentive for deeper commitment.

Themes

  • Japanese literature
  • Female authors
  • Literary criticism
  • Cultural representation

Techniques

  • Expert endorsement
  • Listicle format
  • Direct address

Post caption

Audition author Katie Kitamura is back Under the Cover to share five favourite books by Japanese women writers 🧡 Katie’s work includes Intimacies, A Separation and Audition - about an actress forced to reconcile conflicting narratives after she meets a man claiming to be her son. It was shortlisted for The Booker Prize and was a finalist for the Pulitzer. She joined us to speak about the extraordinary new generation of Japanese authors she wants more people to read. Head to the affiliate link in our bio to order any of the titles mentioned. Paid subscribers to our Substack can see the rest of our conversation with Katie, including her takes on adaptations, must-read translators, and the book that changed the way she looks at fiction. 🎥 Thank you so much to Primrose Hill Books in North London for having us! 📜 Katie’s list: Audition by Katie Kitamura Mild Vertigo by Mieko Kanai (translated by Polly Barton) Breasts and Eggs by Mieko Kawakami (translated by Sam Bett and David Boyd) The Hole by Hiroko Oyamada (translated by David Boyd) The Emissary by Yoko Tawada (translated by Margaret Mitsutani) The Memory Police by Yoko Ogawa (translated by Stephen Snyder)

Text overlays

  • title · beginning

    Katie Kitamura

  • title · beginning

    five novels by Japanese women writers

  • contextual · beginning

    Primrose Hill, North London

  • informational · middle

    1. Mild Vertigo by Mieko Kanai (Translated by Polly Barton)

  • informational · middle

    3. Breasts and Eggs by Mieko Kawakami (Translated by Sam Bett & David Boyd)

  • informational · middle

    2. The Hole by Hiroko Oyamada (Translated by David Boyd)

  • informational · middle

    4. The Emissary by Yoko Tawada (Translated by Margaret Mitsutani)

  • contextual · middle

    *foreign loanwords

  • informational · middle

    5. Memory Police by Yoko Ogawa (Translated by Stephen Snyder)

  • branding · end

    underthecoverbooks.substack.com

  • call-to-action · end

    Follow for more!

  • branding · end

    under the cover

Transcript

My name is Katie Kitamura, and these are my five favorite novels by Japanese female writers. The first book is mild verdict of Mieko Kanai about a mother in Tokyo. Best a day to day day domestic life, really for me, it is the quality of her sentences which are startling and hypnotic, and I really, really am hoping that Polly Barton is going to translate another one of her books. My second book is Best Eggs, Mieko Kawakami. It's probably the best known in the English speaking worse. Incredible novel about working class women, relationships between sisters, about fertility, motherhood. She uses Osaka then, which which is a particular dialect. There is something quite radical in the way she writes about class and the way she conveys that through language and not simply subject matter. The Hole by Hiroko Oyamada. She also has a wonderful book called The Factory, and she writes these surreal, playful books, that kind of make me think of Kobo Abe to a certain extent. I feel like she's writing in a very particular tradition. My next pick is The Emissary by Yoko Tawada, set in the future Japan where fertility is falling. Katakana has been, you know, vanished from the language. It has become a highly nationalist culture. So it's a really great novel about isolationism and about nationalism. It's a beautiful novel about language. My last book is Memory Police by Yoko Ogawa, another speculative novel. It is really about the way in which authoritarianism takes place through language. Ogawa is a really interesting writer. She works in so many different kinds of genres, horror adjacent, realist, and slightly surreal. I think for a long time, Japanese fiction in translation has been dominated by male writers. There is an extraordinary generation of female writers working today, and I I love discovering them, and I love reading them, and I wanted to share that. If you love Under the Cover, you can support us by subscribing to our Substack, where you'll find even more conversations with authors and bonus content for paid subscribers.

Author shares favorite Japanese books | Viral Hooks