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Trending short videosCreator lists 17 AI copywriting rules
G

@gratitude_project

Instagram · Single Take

@gratitude_project Comment CLAUDE for the free prompt to fix your captions. Left alone, it writes like a coach with 400 followers and a Canva subscription. That list is why mine doesn’t. Seventeen things, said before it’s allowed to touch a caption. Most of them are about what it can’t do. Can’t warm up. Can’t land on three. Can’t hand me a line any coach could’ve written. Number 8 alone fixes most feeds. The list works better as a test than a brief. I paste in a caption I’ve already finished and make it grade against it. Post it, or not yet. Then it fixes only the lines that failed and leaves the rest alone. So the post stays my words and my energy, just better. I turned this into a free prompt for you. One question, then paste your post. After three it tells you the thing you do every single time that you can’t see. Comment CLAUDE and it’s yours 💻

View original on Instagram

The edit1 shot · 3 text
Shots Text0:32

Performance

Views
213.7K
Likes
4.8K
Comments
8.3K
Engagement
6.1%
Length · 3 Sept 2026
0:32

Video #44851 · Single Take

Creator lists 17 AI copywriting rulesfrom @gratitude_project

[01]

Overview

A creator stands in a bathroom and directly addresses the camera, listing 17 specific rules she uses to prompt the AI model Claude for writing sales-oriented content. As she recites each rule, a corresponding text overlay appears on screen, building a complete list. She covers principles like writing to one person, using hooks, avoiding generic phrases, and structuring content for impact, concluding with a call-to-action for viewers to comment for a free prompt.

[02]

Simple outline

  1. 1Promise a numbered system
  2. 2Rapidly declare rules
  3. 3Offer implementation tool

[03]

Related videos

[04]

Classification

Concepts
Rapid Fire ListiclePlaybook
Elements
Text OverlayDM / Comment-for-Info CTATitle Text HookSequential text reveal

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

17 THINGS I TELL CLAUDE SO MY CONTENT SELLS

Verbal hook · 40%

Write to one woman, not an audience.

Visual hook · 10%

A woman in a professional blazer stands in a clean, minimalist bathroom, holding a small microphone and speaking directly to the camera, creating an immediate sense of authority and intimacy.

[06]

Hook template

Steal this for your own video

[NUMBER] THINGS I TELL [AI TOOL OR EXPERT] SO MY [DELIVERABLE] [DESIRED RESULT]

  • — 12 THINGS I TELL CHATGPT SO MY EMAILS GET OPENED
  • — 9 THINGS I TELL MY PERSONAL TRAINER SO MY WORKOUTS ACTUALLY WORK
  • — 15 THINGS I TELL MY DESIGNER SO MY LOGOS LOOK EXPENSIVE

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A title card that promises a specific number of secret principles used to achieve a desirable outcome, creating immediate intrigue and a clear value proposition.

Payoff

The completion of the list, followed by a direct call-to-action that offers a free resource or tool to help the viewer apply the principles just shared.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Authority Cascade

To establish expertise and deliver high-density value by rapidly listing a series of specific, non-negotiable rules or principles, culminating in a call-to-action for an implementation tool.

  1. 1

    The Rule Cascade

    A continuous, rapid-fire delivery of a numbered list of rules or principles. Each item is stated verbally while simultaneously being added to a growing text list on screen, creating a sense of overwhelming value and authority.

Themes

  • AI in content creation
  • Effective copywriting
  • Content that sells
  • Creator education

Techniques

  • Direct address
  • Listicle
  • Lead generation

Trends

  • Using AI for content
  • Comment-for-info CTA

Post caption

Comment CLAUDE for the free prompt to fix your captions. Left alone, it writes like a coach with 400 followers and a Canva subscription. That list is why mine doesn’t. Seventeen things, said before it’s allowed to touch a caption. Most of them are about what it can’t do. Can’t warm up. Can’t land on three. Can’t hand me a line any coach could’ve written. Number 8 alone fixes most feeds. The list works better as a test than a brief. I paste in a caption I’ve already finished and make it grade against it. Post it, or not yet. Then it fixes only the lines that failed and leaves the rest alone. So the post stays my words and my energy, just better. I turned this into a free prompt for you. One question, then paste your post. After three it tells you the thing you do every single time that you can’t see. Comment CLAUDE and it’s yours 💻

Text overlays

  • title · beginning

    17 THINGS I TELL CLAUDE SO MY CONTENT SELLS

  • informational · throughout

    1. Write to one woman, not an audience 2. Open cold. No warm-up sentence 3. Line 1 is a hook, not a Summary 4. Tell me what, never how 5. One sharp reframe per post 6. Real numbers or nothing 7. Describe the moment, not the feeling 8. If any coach could've said it, rewrite 9. No "it's not X, it's Y" 10. Don't land on three every time 11. Cut the last line, it's a bow 12. No "here's the thing" openers 13. Speak to the capable woman, not the stuck one 14. Give her a line she'd screenshot 15. Caption one can't repeat the on-screen hook 16. Build long, then hit short 17. Ask it "what would make this shocking?" before you Send

  • call-to-action · end

    comment CLAUDE for the free prompt

Transcript

Write to one woman, not an audience. Open good. No warm up sentence. Line one is a hook, not a summary. Tell me what, never how. One sharp reframe per post. Real numbers or nothing. Describe the moment, not the feeling. If any coach could have said it, rewrite. Don't do it's not x, it's y. Don't land on three every time. Cut the last line, it's a bow. No, here's the thing opener. Speak to capable woman, never the stuck one. Give her a line that she would screenshot. Caption one can't repeat the on screen hook. Build long, then hit short and ask what would make this shocking before you give me the final draft.

Creator lists 17 AI copywriting rules | Viral Hooks