@rarebeauty
Instagram · Prop Yap
@rarebeauty Take this as your sign to try Soft Pinch Lip Oil Stick in Muse Available @sephora, @ultabeauty, @spacenk, @blushbar, & rarebeauty.com.
Trending short videosCreator reviews new favorite lip product
The edit1 shot · 0 text
Shots0:40
Performance
- Views
- 4.3M
- Likes
- 23.6K
- Comments
- 180
- Engagement
- 0.5%
- Outlier
- 10.7×
- Length · 18 Oct 2026
- 0:40
Video #47108 · Prop Yap
Creator reviews new favorite lip productfrom @rarebeauty
[01]
Overview
The creator shares her excitement about a new makeup product she loves, a Rare Beauty lip oil stick. After disclaiming that she's not a makeup expert, she demonstrates the product by applying it to her lips and describes its soft, non-heavy, and non-sticky texture, concluding that it will become a staple in her collection.
[02]
Simple outline
- 1Establish relatable authority
- 2Demonstrate the product's unique appeal
- 3Contrast against common alternatives
- 4Deliver a definitive endorsement
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 85%
I found something that I love.
Visual hook · 15%
An expressive, smiling creator holds up a makeup product in a close-up shot, creating immediate human interest and curiosity about the item.
[06]
Hook template
Steal this for your own video
I found that I love, and .
- — I found a lip oil stick that I love, and it's not heavy or sticky at all.
- — I found a cast iron skillet that I love, and it cleans up in literally ten seconds.
- — I found a budgeting app that I love, and it finally made me stop overspending.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An enthusiastic declaration of a new discovery, creating immediate curiosity about what the creator has found.
Payoff
The Official Induction: The creator gives a final, powerful endorsement by declaring the product worthy of being added to their highly curated and limited personal collection, solidifying its special status.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Relatable Expert Review
To build trust by positioning the creator as a discerning non-expert, making their enthusiastic endorsement of a single product feel more authentic and impactful.
- 1
The Credibility Gambit
The creator downplays their expertise in the category, establishing themselves as a selective, 'everyday' user whose opinion is therefore more trustworthy and relatable.
- 2
The Product Introduction
The specific item is revealed by name and brand, satisfying the initial curiosity built by the hook.
- 3
The Live Demonstration
The product is used in real-time, providing visual proof of its application and effect, moving from telling to showing.
- 4
The Negative Space Definition
The product's unique quality is defined by what it is not, contrasting it with the common drawbacks of its competitors to carve out a unique value proposition.
Themes
Techniques
Trends
Post caption
Take this as your sign to try Soft Pinch Lip Oil Stick in Muse Available @sephora, @ultabeauty, @spacenk, @blushbar, & rarebeauty.com.
Transcript
I found something that I love. Makeup, not my niche. I have, like, five products that I use daily. Don't touch up very often. However, very beauty. This is the shade muse, and it's their lip oil stick or lipstick oil or something like that. You guys. You can see how soft it goes on. And it's not like heavy like a lipstick, but it's also not like sticky like a lip gloss. Rare Best news. This will be something that I'll be adding to my collection.