@iliabeauty
TikTok · Carousel
@iliabeauty Introducing NEW limited edition seasonal edits of eye, lip, and cheek essentials. As a nod to our California roots, each set is covered in custom flora-inspired artwork designed by LA-based artist Marleigh Culver. #holidaysets #giftguide #giftideas #iliabeauty #newmakeup
Performance
Video #44953 · Carousel
[01]
This is a carousel post from ILIA Beauty announcing their new limited edition holiday makeup sets. The first slide is a stylized group shot of the products with a call-to-action to swipe, and the following slides individually showcase each set with its name, price, and value proposition.
[02]
[03]
268K14.8×Sequentially unboxing makeup holiday sets@iliabeauty · Product Demo
2.1M2735.7×ILIA beauty new lip gloss launch@iliabeauty · Product Showcase
5M7933.3×HAIM band ILIA beauty collaboration@iliabeauty · Social Proof Showcase
822.1K5.7×Aesthetic makeup product showcase montage@kikomilano · Product Showcase
14.4M5139.8×Promotional carousel for mini blush trio.@saiebeauty · Product Showcase
9M3390.2×Cosmetic glow gel product showcase@saiebeauty · Product Showcase
924.2K6.4×Aesthetic makeup product showcase montage@kikomilano · Product Showcase
931.4K6.5×Aesthetic makeup product collection showcase@kikomilano · Product Showcase
5.7M1874.2×Beauty brand product launch carousel@saiebeauty · Product Showcase
249.5KDream Lip Oil launches in four new shades with customer reviews@summerfridays · Product Showcase
138.6K4.6×Aesthetic product showcase with swatches@sunniesface · Product Showcase
131.1K1.2×Aesthetic product vibe montage@summerfridays · Lifestyle Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
SWIPE TO UNBOX OUR NEW HOLIDAY SETS ➡️
Verbal hook · 20%
Introducing NEW limited edition seasonal edits of eye, lip, and cheek essentials.
Visual hook · 35%
An aesthetically pleasing flat lay of makeup products on a textured, natural rock background, creating a strong visual contrast between the clean packaging and the organic environment.
[06]
Steal this for your own video
SWIPE TO UNBOX OUR NEW ➡️
[07]
The promise the opener makes, and how the video pays it back
Hook
The first slide acts as a gateway. It uses an aesthetic, in-situ visual to establish a theme and a direct text overlay (e.g., 'Swipe to see...') to create an interactive premise and build anticipation for the reveal.
Payoff
The payoff is cumulative rather than on a single final slide. By the end of the carousel, the viewer has a complete and easily digestible overview of the entire collection, empowering them to make a purchase decision.
[08]
The structural pattern this video runs on
Framework
The Digital Unboxing
This framework simulates a 'reveal' or 'unboxing' experience. It begins with an atmospheric, contextual hook that issues a direct command to swipe, followed by a systematic showcase of individual items on clean, uniform slides, each providing essential data in a consistent format.
The Unboxing Prompt
Slide 1 sets the stage and provides a clear, action-oriented instruction, framing the carousel as an interactive experience rather than a passive ad.
The Catalog Showcase
Slides 2-8 form a systematic list. Each slide is dedicated to revealing a single item from a collection, using a repeating template to ensure clarity and easy comparison.
Introducing NEW limited edition seasonal edits of eye, lip, and cheek essentials. As a nod to our California roots, each set is covered in custom flora-inspired artwork designed by LA-based artist Marleigh Culver. #holidaysets #giftguide #giftideas #iliabeauty #newmakeup
call-to-action · photo_0
SWIPE TO UNBOX OUR NEW HOLIDAY SETS ➡️
informational · photo_1
Ethereal Baked Face Palette $59
informational · photo_2
The Mini Overglaze Trio $25 ($36 value)
informational · photo_3
The Mini Eye Stylus Trio $36 ($58 value)
informational · photo_4
The Limitless Duo $32 ($46 value)
informational · photo_5
The Mascara Duo $32 ($46 Value)
informational · photo_6
The Mini Eye Essentials Set $36 ($55 value)
informational · photo_7
The Mini Lip Sketch + Gloss Set $30 ($52 Value)