@saiebeauty
TikTok · Carousel
@saiebeauty @Hannah Chody spent years searching for the perfect rose-gold, peachy shimmer but nothing was right. So we created her dream shade together. Shop SuperSuede™ Eyeshadow in Bellini now at @Sephora @Credo Beauty and saiehello.com. #saiebeauty #hannahchody #saieeyeshadow #peacheyeshadow #neweyeshadow
Performance
Video #46216 · Carousel
[01]
This is a four-image carousel post by the beauty brand Saie, announcing a new eyeshadow shade called Bellini. The post tells the story of its creation in collaboration with influencer Hannah Chody and showcases the product through model shots, product photography, and a texture swatch.
[02]
[03]
9M3390.2×Cosmetic glow gel product showcase@saiebeauty · Product Showcase
14.4M5139.8×Promotional carousel for mini blush trio.@saiebeauty · Product Showcase
5.4M9129×ILIA Beauty holiday makeup sets reveal@iliabeauty · Product Showcase
3M20.1×Hailey Bieber's bronzed nighttime glam look.@rhode · Inspo Lookbook
1.6M1.7×New makeup collection product launch@refybeauty · Product Showcase
4.1M197.1×Celebrities in prom dresses on luggage@rarebeauty · Product Promo
2.1M2735.7×ILIA beauty new lip gloss launch@iliabeauty · Product Showcase
6.2M76.9×Aesthetic flat lay of Rhode makeup products.@rhode · Product Showcase
5M7933.3×HAIM band ILIA beauty collaboration@iliabeauty · Social Proof Showcase
2.8M6.4×Celebrity founders launch pink travel collaboration.@rarebeauty · Showcase Carousel
9.8M6.8×Creator demonstrates liquid blush application@saiebeauty · Tutorial / How To
9.2M18×Celebrities in tiaras promoting makeup@rarebeauty · Product Promo[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
Hannah Chody couldn't find her dream eyeshadow shade... so we made it
Verbal hook
@Hannah Chody spent years searching for the perfect rose-gold, peachy shimmer but nothing was right. So we created her dream shade together.
Visual hook
An engaging overhead shot of a woman lying on a rich red surface with her long blonde hair spread out, creating strong visual contrast and an unconventional perspective. Subsequent slides use clean, high-quality product shots and a detailed texture swatch to appeal to beauty consumers.
[07]
The promise the opener makes, and how the video pays it back
Hook
Slide 1 establishes an immediate narrative by presenting a relatable problem and positioning the product as the bespoke solution. It uses a human-centric visual to create an emotional connection before the product is even shown.
Payoff
Slide 4 delivers the final value proposition by highlighting a premium feature or point of craftsmanship. This serves as the 'reason to believe,' justifying the product's quality and value with a detail-oriented visual like a texture swatch.
[08]
The structural pattern this video runs on
Framework
The Origin Story Reveal
To launch a product by framing its creation as the solution to a specific, relatable problem. The narrative progresses from the 'why' (the problem), to the 'what' (the product), to the 'how' (the user experience), and finally to the 'proof' (the quality).
The Formal Introduction
Slide 2 satisfies the curiosity built by the hook. It pivots from the story to the product itself, using a clean, isolated product shot to clearly present its name, type, and appearance.
The Experiential Benefit
Slide 3 shifts the focus from the product's features to the user's experience and result. It demonstrates the product in use on a person and describes its primary benefit in simple, aspirational terms.
@Hannah Chody spent years searching for the perfect rose-gold, peachy shimmer but nothing was right. So we created her dream shade together. Shop SuperSuede™ Eyeshadow in Bellini now at @Sephora @Credo Beauty and saiehello.com. #saiebeauty #hannahchody #saieeyeshadow #peacheyeshadow #neweyeshadow
contextual · photo_0
Hannah Chody couldn't find her dream eyeshadow shade... so we made it
informational · photo_1
meet SuperSuede Eyeshadow in Bellini (Rose Gold Shimmer)
informational · photo_2
a peachy low-lit shimmer you can swipe on in seconds
informational · photo_3
baked in Italy for a luxuriously smooth finish and made to catch the light just right