@iliabeauty
TikTok · Carousel
@iliabeauty From backstage on tour to back home on the couch, @haimtheband leans on each other—and Super Serum Skin Tint SPF 40 for fuss-free makeup + skincare + SPF. #haimtheband #summermakeup #makeuprestock #iliabeauty #skintint
Performance
Video #44897 · Carousel
[01]
A promotional carousel for ILIA Beauty's Super Serum Skin Tint, featuring the band HAIM. The series of photos acts as a mini-editorial, with each slide showcasing a band member alongside their personal testimonial about the product, highlighting benefits like built-in SPF and suitability for sensitive skin.
[02]
[03]
4.4M7032.6×Celebrity testimonial for skin tint@iliabeauty · Vulnerable Monologue
6.1M9570.8×Celebrity sisters share makeup stories@iliabeauty
2.1M2735.7×ILIA beauty new lip gloss launch@iliabeauty · Product Showcase
5.4M9129×ILIA Beauty holiday makeup sets reveal@iliabeauty · Product Showcase
9M3390.2×Cosmetic glow gel product showcase@saiebeauty · Product Showcase
268K14.8×Sequentially unboxing makeup holiday sets@iliabeauty · Product Demo
5.7M1874.2×Beauty brand product launch carousel@saiebeauty · Product Showcase
2M9.5×Glossy lip tint swatches and tubes@rhode · Showcase Carousel
2.9M9.9×Hailey Bieber's snowy Rhode product photoshoot.@rhode · Product Showcase
419.9K9.9×Woman happily showcasing colorful skincare.@bubble · Product Showcase
345.1K9.2×Aesthetic product benefit showcase montage@isdin · Product Showcase
3.7M2.9×Beauty bundle product demonstration promo@mikaylanogueira · Product Promo[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
HAIM × ILIA
Verbal hook · 40%
“it’s so helpful that skin tint has sunscreen in it already.”
Visual hook · 15%
An intimate group portrait of the celebrity band HAIM, using soft, natural lighting and a relaxed composition to create an authentic and aspirational feel.
[06]
Steal this for your own video
×
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide acts as a 'cover page,' announcing the high-level collaboration between a brand and a known group, establishing immediate authority and context for the slides that follow.
Payoff
The payoff is cumulative, achieved by the end of the final testimonial. The sequence builds a comprehensive case for the product by stacking different types of social proof (functional, problem-solving, emotional), leaving the viewer with a well-rounded and persuasive impression.
[08]
The structural pattern this video runs on
Framework
The Group Endorsement Stack
Establish credibility by introducing a group endorsement, then systematically break it down into individual testimonials. Each member highlights a different product benefit or user pain point, creating a multi-faceted argument through a repeating, formulaic slide structure.
The Collective Introduction
Visually present the entire group and the featured product. Use text overlays to formally state the collaboration and provide key product details for each member, setting the stage for individual deep-dives.
The Individual Proof Cascade
A sequence of slides, each dedicated to one member of the group. This beat uses a consistent template to isolate each individual, presenting their unique testimonial and specific product choice, thereby addressing different audience needs one by one.
From backstage on tour to back home on the couch, @haimtheband leans on each other—and Super Serum Skin Tint SPF 40 for fuss-free makeup + skincare + SPF. #haimtheband #summermakeup #makeuprestock #iliabeauty #skintint
branding · photo_0
HAIM × ILIA feat. super serum skin tint spf 40
informational · photo_0
ESTE wears Skin Tint in Bom Bom ST5. DANIELLE + ALANA wear Formosa ST4
branding · photo_1
HAIM × ILIA
contextual · photo_1
“it’s so helpful that skin tint has sunscreen in it already.”
informational · photo_1
—DANIELLE HAIM wears shade ST4
branding · photo_2
HAIM × ILIA
contextual · photo_2
“my skin is extremely sensitive. i love skin tint because it’s the only thing that doesn’t make me break out.”
informational · photo_2
—ALANA HAIM wears shade ST4
branding · photo_3
HAIM × ILIA
contextual · photo_3
“skin tint felt like a godsend.”
informational · photo_3
—ESTE HAIM wears shade ST5