@anna.ev.pothier
TikTok · Prop Yap
@anna.ev.pothier I have to say, I’m surprised by the new @Haus Labs contour stick ($30) shade: profile - cool/neutral/rosy #hauslabs #contour #cooltonedmakeup #fairskin #contourstick
@anna.ev.pothier
TikTok · Prop Yap
@anna.ev.pothier I have to say, I’m surprised by the new @Haus Labs contour stick ($30) shade: profile - cool/neutral/rosy #hauslabs #contour #cooltonedmakeup #fairskin #contourstick
Performance
Video #4554 · Prop Yap
[01]
The creator reviews the Haus Labs Contour Stick in the shade 'Profile,' questioning if it's truly cool-toned for fair skin. She swatches it on her hand, analyzes the undertones, applies it to her face to demonstrate the blend and final look, and concludes that while it's more neutral than a true contour, it successfully creates a shadow without pulling orange, making it a surprisingly good option for a subtle, everyday 'brontour'.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
Haus Labs Contour
Verbal hook · 60%
Is it actually cool toned and will it work on fair skin?
Visual hook · 15%
A close-up shot of the creator holding the contour stick prominently in the center of the frame, immediately establishing the video's subject.
[06]
Steal this for your own video
Is actually , and will it work for ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, hyper-specific question that voices a common concern or doubt within a niche community, immediately qualifying the audience and framing the video's purpose.
Payoff
A final summary of the creator's genuine surprise, reinforcing the product's unexpected success and solidifying its unique value proposition for the target audience. This often includes a direct comparison to a benchmark product to cement its specific niche.
[08]
The structural pattern this video runs on
Framework
The Investigative Review
To validate or debunk a product's specific claim for a niche audience by creating a narrative of skepticism, multi-stage testing, and a final, nuanced verdict.
The Conflicting Evidence
The product is introduced, but its official description or marketing is immediately presented as contradictory or suspicious, establishing the core tension and the reason for the investigation.
The Relatable Critique
Broadens the initial skepticism into a general critique of an industry trend, building authority and creating a sense of shared frustration with the viewer.
The Preliminary Test
A low-stakes initial test (e.g., a swatch) is performed. The results are intentionally ambiguous, showing both promising and concerning signs to maintain suspense before the main demonstration.
The Definitive Application
The product is applied in its intended use case. This is the climax of the testing phase, where the product must perform under real-world conditions.
The Side-by-Side Verdict
A clear visual comparison (e.g., with vs. without) is shown to provide an immediate, objective answer to the initial question. The creator delivers a direct judgment based on this visual proof.
The Verdict Refinement
The initial binary verdict is qualified with nuance. The creator explains precisely *how* and *why* the product performs the way it does, positioning it within a spectrum rather than as a simple pass/fail.
The Expectation Subversion
The creator reveals their initial negative bias, admitting they expected the product to fail. This reversal dramatically increases the credibility of their now-positive or nuanced conclusion.
The Use-Case Pivot
A new or alternative use case for the product is proposed based on the test results, adding a layer of problem-solving value for the viewer beyond the initial review.
I have to say, I’m surprised by the new @Haus Labs contour stick ($30) shade: profile - cool/neutral/rosy #hauslabs #contour #cooltonedmakeup #fairskin #contourstick
title · beginning
Haus Labs Contour
informational · beginning
is it actually cool tone and will it work on fair skin?
contextual · beginning
“Profile”
Is it actually cool toned and will it work on fair skin? This is the new House Labs contour stick in the shade of profile, which is described as a shadow for fair to light skin tones with neutral to rosy undertones. Looks quite cool in the stick, but that description makes me fear that it is going to blend out a bit warmer. I don't really if you just made if you just made it cool toned, it would contour on everyone. Anyway, this is the shade Profile. It does look like it has a very nice gray overtone, but I do see a little bit of that neutral and rosiness peeking through the back. However, I do feel like it is staying relatively cool toned once I am blending it out. That neutral and that rosiness is definitely pulling through compared to the initial swatch, but I would say it's still living in that neutral to cool range, not pulling too warm. And there's only one thing left to do. House Labs has a really nice formula, so I do expect that this is going to blend up very well, and already just tapping it out, it's dispersing quite nicely. With the contour and without the contour, I would say it is actually casting a shadow. It is pulling a bit more neutral, it's not one of those super like, gray or purple y toned contours that are absolutely stunning if you want a very strong contour. They managed to keep it neutral in a way that doesn't pull orange or like, a blush or a bronzer. Okay, I'm not gonna lie to you guys, I fully went into this product expecting that I was not going to like it. I bought this knowing that it was most likely going to end up getting returned. I swatched it in store and it looked promising, but you never truly know until you put it on your face. And especially on my skin tone, so many products that are labeled contours end up pulling orange. While this did pull a little bit warmer than I would have wanted for a true contour, I do think this is one of the very few products and shades that could potentially give that kind of bron tier look on fair skin. It does have that slight neutral and rosiness, but it also still keeps a good amount of that gray and that shadow as you blend it out. If I am looking to, like, contour contour, I think I would still reach for Rituelle de Fille over the Worse Labs. Let me know if you do wanna see a video comparing these two because I am also very curious. Better me know what you think about this. I think it is actually quite nice. I like it a lot more than I thought I was going to. For a subtle everyday kind of slightly contoured look, I think this might be quite nice. I mean, bare bones basic, if we are just judging on the criteria of does it cast a shadow, yes, it does.