@anna.ev.pothier
TikTok · Speaker address
@anna.ev.pothier Replying to @alaina personally I like my concealer to match or brighten my skin tone under my eye but that’s just me 🤷🏻♀️ #concealer #fairskin #danessamyricks #kosas #makeup
Trending short videosSide-by-side concealer shade comparison
The edit1 shot · 2 text
Shots Text0:20
Performance
- Views
- 309.1K
- Likes
- 8.4K
- Comments
- 47
- Engagement
- 2.7%
- Outlier
- 19×
- Length · 13 Sept 2025
- 0:20
Video #4555 · Speaker address
Side-by-side concealer shade comparisonfrom @anna.ev.pothier
[01]
Overview
The creator responds to a user's comment by visually comparing two different concealers. She first applies her 'perfect match' concealer under one eye and blends it, then applies a lighter shade of a different concealer under the other eye and blends it, ending by holding both products to show the final side-by-side result.
[02]
Simple outline
- 1Frame the comparison
- 2Demonstrate Option A
- 3Demonstrate Option B
- 4Reveal comparative result
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 75%
Using my “perfect match” vs a concealer that isn’t darker than my skin tone
Visual hook · 25%
An extreme close-up of a concealer tube being opened, with the applicator being pulled out. The bright yellow cap and the product are in sharp focus.
[06]
Hook template
Steal this for your own video
Using my “” vs. a that isn’t
- — Using my “perfect foundation match” vs. a foundation that isn’t too yellow for my skin tone
- — Using my “ideal office chair” vs. a chair that isn’t too low for my desk
- — Using my “go-to coffee grind” vs. a grind that isn’t too fine for my brewer
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Display an external prompt, such as a user comment, that establishes a debate or a point of contention between two options, framing the video as a direct response.
Payoff
The creator holds up both products, visually linking each one to its result on their face, providing a clear, non-verbal summary and reinforcing the comparison.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The A/B Proof Point
Visually demonstrating the difference between two competing options or methods in a side-by-side comparison to prove a point or answer a user's question.
- 1
The Control Application
Introduce and apply the first option/method to one half of the subject (e.g., one side of the face). This sets the baseline for the comparison.
- 2
The Variable Application
Introduce and apply the second, alternative option/method to the other half of the subject. This creates the direct visual conflict and comparison point.
- 3
The Final Verdict
Present the final, side-by-side result of both applications simultaneously, allowing for an immediate visual comparison and conclusion, often while displaying both original items.
Themes
Techniques
Trends
Post caption
Replying to @alaina personally I like my concealer to match or brighten my skin tone under my eye but that’s just me 🤷🏻♀️ #concealer #fairskin #danessamyricks #kosas #makeup
Text overlays
contextual · beginning
Reply to alaina's comment this pmo. it's a perfect match??
title · throughout
Using my “perfect match” vs a concealer that isn’t darker than my skin tone