Viral Hooks
Trending short videosMakeup product for looking rested
A

@abigailcanfieldd

TikTok · One Shot

@abigailcanfieldd her name is magic for a reason 💅🏼🫰🪄 #makeuphacks #undereyes #makeuptips #kosas #colorcorrector #beautytips @Kosas

View original on TikTok

The edit1 shot · 1 text
Shots Text0:11

Performance

Views
5.3M
Likes
26.2K
Comments
190
Engagement
0.5%
Outlier
28.3×
Length · 13 May 2025
0:11

Video #6947 · One Shot

Makeup product for looking restedfrom @abigailcanfieldd

[01]

Overview

The creator demonstrates the application of a Kosas color-correcting product under her eyes. She first applies it with the built-in applicator and then blends it with a makeup brush, repeating the process on the other eye to show how it helps her look well-rested. She concludes by holding the product up to the camera for a clear view.

[02]

Simple outline

  1. 1State aspirational promise
  2. 2Demonstrate the process
  3. 3Reveal the key tool

[03]

Related videos

[04]

Classification

Format
Concepts
Product ShowcaseRelatable One ShotProduct Demo
Elements
Text OverlayTrending Audio

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 70%

me 🥰 and the product that makes it look like I got a full 12 hours of sleep

Visual hook · 30%

The video opens with a close-up shot of the creator applying a pinkish makeup product directly under her eye, immediately showing the product in action and establishing the video's topic.

[06]

Hook template

Steal this for your own video

me [relatable struggle emoji] and the [product type] that makes me look like I [aspirational outcome]

  • — me 😮‍💨 and the dry shampoo that makes me look like I washed my hair this morning
  • — me 😅 and the supplement that makes me look like I've been drinking water all week
  • — me 😴 and the face mist that makes me look like I just came back from a spa

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A text overlay stating a common, relatable problem and promising a near-magical solution, immediately establishing a high-value proposition.

Payoff

The specific product is clearly identified, providing a satisfying resolution to the initial hook and a tangible answer for the viewer.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The 'Magic Bullet' Reveal

Create a curiosity gap by presenting a highly desirable outcome, demonstrating the process to achieve it without initially naming the tool, and paying off the viewer's attention with a final product reveal.

  1. 1

    The Initial Application

    The creator applies the unnamed product, beginning the visual transformation and initiating the 'how-to' element.

  2. 2

    The Seamless Integration

    The creator uses a secondary tool (like a brush) to blend or refine the application, proving the product's ease of use and quality of finish.

  3. 3

    The Symmetrical Completion

    The creator repeats the application and blending process on the opposite side, completing the transformation and providing a full 'after' visual for comparison.

  4. 4

    The Grand Reveal

    With the desired result fully achieved, the creator holds the product up to the camera, satisfying the viewer's built-up curiosity about the 'magic' tool.

Themes

  • Beauty hacks
  • Looking well-rested
  • Product recommendation

Techniques

  • Product demonstration
  • Close-up shot

Trends

  • GRWM (Get Ready With Me) style
  • Problem-solution content

Post caption

her name is magic for a reason 💅🏼🫰🪄 #makeuphacks #undereyes #makeuptips #kosas #colorcorrector #beautytips @Kosas

Text overlays

  • title · throughout

    me 🥰 and the product that makes it look like I got a full 12 hours of sleep