Greenscreen breakdown of AI businessfrom @shwinnabegobrand

Transcript

Unsurprisingly, poor reporting from the New York Times once again. Here is this piece that they wrote yesterday and what the actual story is. Yesterday they write How AI Helped One Man and His Brother Build a $1,800,000,000 Company. Both the headline and the content of the article make it seem like AI is the big savior here that enabled this outcome, when the reality is much more different. First, what is this company? The company is called Medvie, and to no one's surprise, they sell GLP ones. And you might think, Hey, I know companies like that, HIMSS, Roman. That is a serious build in business. You have to go hire doctors, pharmacists, get the right licensing credentialing. Well, yes, that used to be the case. You can actually just use turnkey platforms like OpenLoop and CareValidate, which offer all of this as a service. No what this means is that a telehealth platform like MedBee, they are a website that connects to these systems and they are in the business of just acquiring customers. And the way that they acquire customers is through a very aggressive gray hat paid acquisition strategy on Meta. They will create many tens or hundreds of pages of fake doctors, run some kind of crazy ads, and get people to go sign up for GLPs. So the stuff that he is using AI for is just like generating copy, generating fake ads, generating images on his website. At this exact moment, tier are like 500 ecom operators doing that exact thing for their brand. So the article says tier, like, okay, Sam Altman's OpenAI says tier gonna have super efficient companies, a one person business worth a billion dollars. Dollars kind of highlighting that this is that company. And it isn't really because there isn't that much to be done here. You need a website and you need to run ads and offer some like baseline level of customer support. You don't make the products, you don't ship the products, you don't have doctors, you don't have a pharmacist, you don't have all this back end complexity. Tier anyone who operates in the e worse space knows of people. I mean, this is basically like drop shipping, they're drop shipping healthcare. But there are many an e commerce brand that is doing hundreds of millions of dollars in revenue with one or two people, full time employees and a litany of contractors using AI in these ways, acquiring the same amount of customers. But the difference is those guys don't talk about it to tier New York Times, and they also sell a $50 product versus something that is $3,000 a year. The actual story here is why are we drop shipping health care and how insatiable is the demand for weight loss drugs?