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Trending short videosOrigin story of music management firm
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@_chaseyang

Instagram · Greenscreen Talking Head

@_chaseyang Episode #5 of Women Behind The Scenes Series were highlighting Dem @11thand.co Girls! Ebonie Ward ( @ebsdaboss )built the first all-Black-owned and operated management group in music history. Future, Gunna, Flo Milli, DDG. Names everybody knows. But nobody builds something this big alone. A first hire in 2013 who became her right hand. A friendship with a DJ that turned into a sisterhood — now leading A&R for their own label. A stylist she met on a shoot in 2016 who now shapes the visual identity for every artist on the roster. A CFO who promised her “get it together and call me” — and moved cities to keep that promise. A lawyer who’s stood in front of every obstacle since day one. Different lanes. Never traditionally in the same room. Now running an empire together. And it doesn’t stop at the deals — through A Seat at the Table, they send 11 girls to HBCUs every single year, tuition paid, so the next generation gets a seat too. Nobody hands you a table like this. You build it. Then you make sure it’s big enough for everybody who’s coming next. These are Dem 11th & Co girls. Let us know how this one hit you in the comments 👇 and tag somebody you’re building your own table with.

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Performance

Views
272.4K
Likes
24.5K
Comments
1.5K
Engagement
9.6%
Outlier
7.4×
Length · 30 Sept 2026
2:20

Video #46449 · Greenscreen Talking Head

Origin story of music management firmfrom @_chaseyang

[01]

Overview

The creator narrates the origin story of 11th & Co., the first all-Black women-owned and operated music management firm, using a montage of photos. He introduces the founder, Ebonie Ward, and her vision, then profiles the key executives—the CMO, CFO, Head of A&R, Chief Legal Advisor, and EVP of Tour Marketing—explaining their backgrounds and how they joined the team. The creator concludes by highlighting the company's philanthropic non-profit, 'A Seat at the Table,' which supports young women attending HBCUs.

[02]

Simple outline

  1. 1Hook with recent success
  2. 2Introduce the visionary founder
  3. 3Showcase the expert team
  4. 4Reveal the legacy mission

[03]

Related videos

[04]

Classification

Concepts
Origin StoryTeam ShowcaseCase Study Breakdown
Elements
Picture-in-PictureMontage EditingTitle Text HookGreen Screen Composite

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

The all black women team behind some of our favorite artists

Verbal hook

DDG just had another successful hit a thon series and made an album in real time for us to watch.

Visual hook

The video opens on a professionally shot, well-styled group photo of several women, immediately establishing a sense of power and intrigue. This is paired with a large title text overlay and a picture-in-picture of the creator speaking directly to the camera, combining a strong visual subject with a personal, direct address.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Anchor the story to a timely, high-profile achievement to establish immediate relevance and capture attention.

Payoff

A concluding summary that reinforces the core theme of earning success and creating opportunities for the next generation, followed by a direct call to action that encourages viewers to apply the story's inspirational message to their own lives.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Empire Assembly

To deconstruct a major success story by systematically introducing the key individuals who form its foundation. The narrative builds a sense of cumulative power and expertise by profiling each member's unique origin story and contribution, culminating in a mission-driven purpose that transcends the initial success.

  1. 1

    The Thesis Declaration

    Introduce the central entity, state its groundbreaking credentials, and list its major successes to establish authority and high stakes.

  2. 2

    The Founder's Genesis

    Introduce the visionary leader and reveal the core motivation or problem that inspired the entity's creation. This establishes the 'why' behind the story.

  3. 3

    The Roster Rollout

    Systematically introduce the key team members using a repeating micro-pattern. This beat functions as the core of the list, building a 'super team' by showcasing diverse expertise and personal backstories.

  4. 4

    The Legacy Pivot

    Transition from the entity's commercial success to its greater, purpose-driven mission. This beat reveals a philanthropic or 'pay it forward' element, elevating the narrative from a success story to an inspirational movement.

Themes

  • Entrepreneurship
  • Women's Empowerment
  • Black Excellence
  • Teamwork
  • Philanthropy

Techniques

  • Storytelling
  • Picture-in-Picture
  • Voiceover
  • Photo Montage

Post caption

Episode #5 of Women Behind The Scenes Series were highlighting Dem @11thand.co Girls! Ebonie Ward ( @ebsdaboss )built the first all-Black-owned and operated management group in music history. Future, Gunna, Flo Milli, DDG. Names everybody knows. But nobody builds something this big alone. A first hire in 2013 who became her right hand. A friendship with a DJ that turned into a sisterhood — now leading A&R for their own label. A stylist she met on a shoot in 2016 who now shapes the visual identity for every artist on the roster. A CFO who promised her “get it together and call me” — and moved cities to keep that promise. A lawyer who’s stood in front of every obstacle since day one. Different lanes. Never traditionally in the same room. Now running an empire together. And it doesn’t stop at the deals — through A Seat at the Table, they send 11 girls to HBCUs every single year, tuition paid, so the next generation gets a seat too. Nobody hands you a table like this. You build it. Then you make sure it’s big enough for everybody who’s coming next. These are Dem 11th & Co girls. Let us know how this one hit you in the comments 👇 and tag somebody you’re building your own table with.

Text overlays

  • title · beginning

    The all black women team behind some of our favorite artists

Transcript

DDG just had another successful hit a thon series and made an album in real time for us to watch. So we gotta highlight them eleventh no co girls who helped bring this all to life. Eleventh to no is the first all black woman owned and operated management firm in music history with the client list of superstars tier Future, Gunna, DDG, Flo Milli, and they're even going into the sports world. Their mission is to create real opportunity for talent that the industry has always overlooked. But greatness like this takes a team. Ebony Ward is the founder and CEO of Levitt and No who started her career in music managing future early on, but she knew she wanted to build something bigger than herself. Levitt and Co came together when Ebony watched women who look just like her get put in rooms built to fill. So she built a different one and named it for the collective. She brought in women who'd never traditionally worse together like finance, law, fashion, and sound and gave each one of them full ownership of their own lane. The idea was simple. There's room for more than one seat at the table. Jenna Tyson is a chief marketing officer who met Ebony in 2016 on a Drake and Future set as a stylist assistant. Jenna has a costume design background. She's worked on Beyonce's tour, the show Power, and even helped build Flo Milli's visual identity. I'm talking about the album packaging concept, the Gucci show, the Coachella set with Emilio Pucci. She now leads merchandise across the entire roster. Alexandra Kendall is a chief financial officer who met Ebony in college being sorority tier. And in 2013, Ebony was telling her about a company she wanted to build. At the time, Alex was an accountant on Capitol Hill, but told Ebony, once you get everything in order, give me a call and I'll be your CFO. Years better, that call came and she moved from DC to Atlanta to build up the financial side. We got DJ Osh, head of a and r operations, but before she ever stepped in a boardroom, she was on tour with two nine and Michael made it. What started out as friendship became sisterhood and when eleventh no co was created, Ebony needed somebody who understood sound and culture from the inside, not a spreadsheet. Now that they're building out ninth house records, Osh has taken that same ear she used to read the dance floors to finding the next superstar. We also have Zita r Rank, who's the chief legal advisor and also another HBCU graduate. She's been with Ebony since day one, and she's also the one who stands in front of every obstacle thrown their way. Zita is the one leading the legal side as a company continuously expands. Last better definitely not least, we have Krishna Lee, who's the executive vice president of tour marketing. Krishna actually started as Ebony's assistant and found a real passion in travel logistics. She now runs in touring for the entire Ross. The mission doesn't stop at the deals. Through a seat at the table, their nonprofit, they send 11 girls to HBCUs every single year. Tuition paid, internship pipeline, turning opportunity into a real career path. Ebony said it herself. Her greatest accomplishment is tier nonprofit, a seat at the table. And I'm excited to personally see how big they could take this and how many women they can impact. Every seat at this table was earned before the company had a name people knew. Now they're making sure the next generation gets one too. Let me know you feel about this in the comments and as always tag rank share somebody building with.