@_chaseyang
Instagram 路 Greenscreen Talking Head
@_chaseyang At 19 he was knocking on doors to find his dream. At 35 he controls a quarter rap market share for touring. Andrew Lieber & @mac.agency are just getting started 馃捒
@_chaseyang
Instagram 路 Greenscreen Talking Head
@_chaseyang At 19 he was knocking on doors to find his dream. At 35 he controls a quarter rap market share for touring. Andrew Lieber & @mac.agency are just getting started 馃捒
Performance
Video #46912 路 Greenscreen Talking Head
[01]
The narrator tells the chronological success story of music booking agent Andrew Lieber, detailing his journey from a door-to-door salesman to the founder of the powerful MAC Agency. The video highlights his early hustle, key business strategies, major artist collaborations like Juice WRLD and DaBaby, and uses data to demonstrate his significant market share and influence in the rap touring industry.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
The man who's behind all of our favorite concerts
Verbal hook
From knocking on doors selling roofing to running one of the most powerful booking agencies in the country, Andrew Lieber and Mac Agency have been on a legendary run.
Visual hook
A dynamic, energetic shot of a man with a beard singing passionately at a concert, with a massive crowd holding up phone lights in the background, creating a visually compelling and high-energy opening.
[07]
The promise the opener makes, and how the video pays it back
Hook
A high-contrast 'From X to Y' statement that establishes a dramatic transformation from a humble beginning to a position of power, immediately creating a narrative question of 'how?'.
Payoff
A concluding statement that circles back to the initial hook, restating the transformation with a powerful, quantifiable metric (e.g., market share, revenue, ranking) to solidify the protagonist's 'titan' status and provide a satisfying narrative resolution.
[08]
The structural pattern this video runs on
Framework
The Underdog to Titan Blueprint
Chronicles the journey of a relatable underdog who achieves massive success through unconventional hustle and high-risk strategies, proving their success with escalating social and data-based evidence.
The Underdog Frame
Characterizes the protagonist as a relatable outsider (e.g., college dropout, independent) facing established, powerful competitors, making the audience root for their success.
The 'Grit & Grind' Origin
Provides specific, anecdotal evidence of the protagonist's early, unconventional efforts and sacrifices (e.g., working for free, maintaining a side job) to prove their work ethic and gain a foothold.
The 'Bet on Yourself' Pivot
Details a key strategic decision where the protagonist took on significant personal or financial risk that went against conventional wisdom, demonstrating their belief and commitment.
The Keystone Victories
Presents a chronological sequence of 2-3 specific, breakthrough achievements or partnerships with recognizable names that served as the turning point, proving the high-risk strategy was viable.
The Authority Cascade
Transitions from past achievements to current status by listing a rapid-fire series of high-profile clients or partners, culminating in a piece of hard data (a chart, statistic, or ranking) to serve as objective, undeniable proof of dominance.
The Legendary Feats
Escalates the protagonist's status beyond 'successful' to 'elite' by revealing one or two monumental achievements (e.g., massive deals, iconic projects) that place them in the absolute top tier of their industry.
The Value-Stack Reveal
Introduces a secondary, unexpected skill or service that adds depth to the protagonist's value proposition, showing a more holistic and strategic approach to their business.
At 19 he was knocking on doors to find his dream. At 35 he controls a quarter rap market share for touring. Andrew Lieber & @mac.agency are just getting started 馃捒
title 路 beginning
The man who's behind all of our favorite concerts
informational 路 middle
billboard TOURING POWER PLAYERS MAC AGENCY ANDREW LIEBER FOUNDER/CEO
informational 路 end
Rolling Loud AGENCY BREAKDOWN
contextual 路 end
BIG PASTA
Knocking on doors, selling roofing, to running one of the most powerful booking agencies in the country, Andrew Lieber and Mac Agency have been on a legendary run. What I love about Andrew's story is he's a 35 year old college dropout with a unique story to success, being a true independent going up against some of the biggest agencies in the game. Early on, Big Pasta met King Lowe's and Corey Gunson offered to be their tour manager for free. At 19 years good, in the first three to four years of building his business, he was still going door to door selling windows while also booking tours for Cameron, The Game, Tier, That hustle became his superpower. In 2016, he switched from management to booking and launched Mac agency. To land the tier and build out his resume, he promised to cover all the travel and hotel fields, but it worked. What's impressive is Andrew would raise sponsorship money to cover the artist travel and tour fees, putting his commission on the line every single time. Then Then in 2018, Juice Worse and Andrew connected everything on the touring best and brand side went through Mac agency. Then in 2019, he connected with DaBaby and they went from $5,000 shows to $500,000 shows. Then he connected with Rod Wave. And at this point, Juice WRLD was a break, DaBaby was the one to show everybody wasn't a fluke, and Rod Wave was a stamp of approval. Now the industry trusts him and our favorite artists work with him. I'm talking best tier, low shimmy, NBA Youngboy, Huncho, Hurricane Wisdom, and many more. And this just isn't my opinion. Data and numbers don't lie. I could, but I'm not. He's also the only agent I know in rap music that's helped facilitate and close two separate $100,000,000 touring deals. He even helped put on Kanye West two shows in SoFi Stadium that grossed over 33,000,000. Andrew and them at Mac agency don't just help with the booking. They also help build out the merch for the artist as well. With over 80 clients of booking more than a thousand shows a year, Andrew took that same muscle from knocking on doors to building an agency controlling a quarter of the market share. Andrew has become one of the most recognizable faces in the modern day rank touring business, and I'm excited to see what else they build. Let me know how you feel about this in the comments. And as always, tag rank share somebody you're building