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Trending short videosNarrated success story of music agent
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@_chaseyang

Instagram 路 Greenscreen Talking Head

@_chaseyang At 19 he was knocking on doors to find his dream. At 35 he controls a quarter rap market share for touring. Andrew Lieber & @mac.agency are just getting started 馃捒

View original on Instagram

The edit1 shot 路 4 text
Shots Text1:42

Performance

Views
67.2K
Likes
5.1K
Comments
249
Engagement
8%
Outlier
1.6脳
Length 路 30 Aug 2026
1:42

Video #46912 路 Greenscreen Talking Head

Narrated success story of music agentfrom @_chaseyang

[01]

Overview

The narrator tells the chronological success story of music booking agent Andrew Lieber, detailing his journey from a door-to-door salesman to the founder of the powerful MAC Agency. The video highlights his early hustle, key business strategies, major artist collaborations like Juice WRLD and DaBaby, and uses data to demonstrate his significant market share and influence in the rap touring industry.

[02]

Simple outline

  1. 1State dramatic transformation
  2. 2Detail early high-risk hustle
  3. 3Showcase breakout successes
  4. 4Provide undeniable data proof
  5. 5Summarize current dominance

[03]

Related videos

[04]

Classification

Concepts
Origin StoryCase Study BreakdownBreakdown
Elements
Picture-in-PictureData Visualization GraphicGreen Screen CompositeTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

The man who's behind all of our favorite concerts

Verbal hook

From knocking on doors selling roofing to running one of the most powerful booking agencies in the country, Andrew Lieber and Mac Agency have been on a legendary run.

Visual hook

A dynamic, energetic shot of a man with a beard singing passionately at a concert, with a massive crowd holding up phone lights in the background, creating a visually compelling and high-energy opening.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A high-contrast 'From X to Y' statement that establishes a dramatic transformation from a humble beginning to a position of power, immediately creating a narrative question of 'how?'.

Payoff

A concluding statement that circles back to the initial hook, restating the transformation with a powerful, quantifiable metric (e.g., market share, revenue, ranking) to solidify the protagonist's 'titan' status and provide a satisfying narrative resolution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Underdog to Titan Blueprint

Chronicles the journey of a relatable underdog who achieves massive success through unconventional hustle and high-risk strategies, proving their success with escalating social and data-based evidence.

  1. 1

    The Underdog Frame

    Characterizes the protagonist as a relatable outsider (e.g., college dropout, independent) facing established, powerful competitors, making the audience root for their success.

  2. 2

    The 'Grit & Grind' Origin

    Provides specific, anecdotal evidence of the protagonist's early, unconventional efforts and sacrifices (e.g., working for free, maintaining a side job) to prove their work ethic and gain a foothold.

  3. 3

    The 'Bet on Yourself' Pivot

    Details a key strategic decision where the protagonist took on significant personal or financial risk that went against conventional wisdom, demonstrating their belief and commitment.

  4. 4

    The Keystone Victories

    Presents a chronological sequence of 2-3 specific, breakthrough achievements or partnerships with recognizable names that served as the turning point, proving the high-risk strategy was viable.

  5. 5

    The Authority Cascade

    Transitions from past achievements to current status by listing a rapid-fire series of high-profile clients or partners, culminating in a piece of hard data (a chart, statistic, or ranking) to serve as objective, undeniable proof of dominance.

  6. 6

    The Legendary Feats

    Escalates the protagonist's status beyond 'successful' to 'elite' by revealing one or two monumental achievements (e.g., massive deals, iconic projects) that place them in the absolute top tier of their industry.

  7. 7

    The Value-Stack Reveal

    Introduces a secondary, unexpected skill or service that adds depth to the protagonist's value proposition, showing a more holistic and strategic approach to their business.

Themes

  • Entrepreneurship
  • Hustle Culture
  • Music Business
  • Rags to Riches

Techniques

  • Voiceover Narration
  • Photo Montage
  • Picture-in-Picture
  • Chronological Storytelling

Post caption

At 19 he was knocking on doors to find his dream. At 35 he controls a quarter rap market share for touring. Andrew Lieber & @mac.agency are just getting started 馃捒

Text overlays

  • title 路 beginning

    The man who's behind all of our favorite concerts

  • informational 路 middle

    billboard TOURING POWER PLAYERS MAC AGENCY ANDREW LIEBER FOUNDER/CEO

  • informational 路 end

    Rolling Loud AGENCY BREAKDOWN

  • contextual 路 end

    BIG PASTA

Transcript

Knocking on doors, selling roofing, to running one of the most powerful booking agencies in the country, Andrew Lieber and Mac Agency have been on a legendary run. What I love about Andrew's story is he's a 35 year old college dropout with a unique story to success, being a true independent going up against some of the biggest agencies in the game. Early on, Big Pasta met King Lowe's and Corey Gunson offered to be their tour manager for free. At 19 years good, in the first three to four years of building his business, he was still going door to door selling windows while also booking tours for Cameron, The Game, Tier, That hustle became his superpower. In 2016, he switched from management to booking and launched Mac agency. To land the tier and build out his resume, he promised to cover all the travel and hotel fields, but it worked. What's impressive is Andrew would raise sponsorship money to cover the artist travel and tour fees, putting his commission on the line every single time. Then Then in 2018, Juice Worse and Andrew connected everything on the touring best and brand side went through Mac agency. Then in 2019, he connected with DaBaby and they went from $5,000 shows to $500,000 shows. Then he connected with Rod Wave. And at this point, Juice WRLD was a break, DaBaby was the one to show everybody wasn't a fluke, and Rod Wave was a stamp of approval. Now the industry trusts him and our favorite artists work with him. I'm talking best tier, low shimmy, NBA Youngboy, Huncho, Hurricane Wisdom, and many more. And this just isn't my opinion. Data and numbers don't lie. I could, but I'm not. He's also the only agent I know in rap music that's helped facilitate and close two separate $100,000,000 touring deals. He even helped put on Kanye West two shows in SoFi Stadium that grossed over 33,000,000. Andrew and them at Mac agency don't just help with the booking. They also help build out the merch for the artist as well. With over 80 clients of booking more than a thousand shows a year, Andrew took that same muscle from knocking on doors to building an agency controlling a quarter of the market share. Andrew has become one of the most recognizable faces in the modern day rank touring business, and I'm excited to see what else they build. Let me know how you feel about this in the comments. And as always, tag rank share somebody you're building

Narrated success story of music agent | Viral Hooks