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Trending short videosBrand web design comparison breakdown
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@shovel.studio

Instagram · Greenscreen Talking Head

@shovel.studio Which one is better? Sources: Baymard Institute (Apparel Sizing, Quick Views, Image Thumbnails, Image Gallery, Video & 360, Product Page Benchmark), Nielsen Norman Group (Morkes & Nielsen 1997), Bagatini et al. 2023 (Journal of Research in Interactive Marketing) If you don’t know me my name is Blaze. I got into web design 8 years ago when I started my own clothing brand.

What I loved the most was how good design directly affected the buyer emotion and behavior. That led me to start my own studio called Shovel where we service Shopify brands in the $1M to $20M range to elevate their digital experiences. Some notable clients are Hours, CHNGE, Godspeed, Diamond Cross Ranch, APOC, Artifaxing, etc.

Designers & developers I work with come from credible backgrounds in fashion and CPG.

Our websites make 6-figure monthly revenue increases by injecting a brand-conversion ethos into them.

I’m 26 and started Shovel when I was graduating college in Dec 2024.

I post about web design, branding, and studio operations, follow @shovel.studio if you want to see more. Shoot me a DM if you want to explore working together or to get resource recommendations.

View original on Instagram

The edit1 shot · 8 text
Shots Text1:15

Performance

Views
409.9K
Likes
17.5K
Comments
134
Engagement
4.3%
Outlier
40.9×
Length · 13 Oct 2026
1:15

Video #46948 · Greenscreen Talking Head

Brand web design comparison breakdownfrom @shovel.studio

[01]

Overview

The creator compares and contrasts the product page web design of two popular fashion brands, Kith and Aimé Leon Dore. He analyzes specific elements like product photography, page layout, information architecture (tabs vs. dropdowns), description formatting, and cross-selling features, using UX data and best practices to evaluate the effectiveness of each brand's approach.

[02]

Simple outline

  1. 1Frame a 'Brand A vs. Brand B' conflict
  2. 2Compare specific functional choices
  3. 3Justify superiority with data
  4. 4Reveal advanced expert techniques
  5. 5Recap core principles

[03]

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[04]

Classification

Format
Greenscreen Talking Head
Concepts
BreakdownCase Study BreakdownGood vs Bad
Elements
Screen RecordingAnnotation OverlayData Visualization GraphicText OverlayGreen Screen CompositeTitle Text Hook
Account
Personal BrandBrand
Topics
Web DesignE-CommerceBrandingFashion

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Kith vs. ALD

Verbal hook · 50%

What are Kith and Aime Leon Dore making their web designers do?

Visual hook · 5%

A stylized split-screen image of the two brand founders with a large 'Kith vs. ALD' title, creating a 'face-off' visual.

[06]

Hook template

Steal this for your own video

What are [two competing brands or people] making their [team or role] do?

  • — What are Nike and Adidas making their social media managers do?
  • — What are Chipotle and Sweetgreen making their menu designers do?
  • — What are Tesla and Rivian making their software engineers do?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Poses an insider question about the strategic choices of two well-known competitors, framing the video as a 'versus' battle to promise a definitive analysis.

Payoff

Summarizes the high-level principles learned from the comparison into three distinct, memorable takeaways, followed by a direct call to action for continued learning.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Comparative Teardown

Systematically comparing two popular entities against a consistent set of functional criteria, using data and expert analysis to declare a 'winner' or best practice for each criterion.

  1. 1

    The Aesthetic Comparison

    Compares the most immediate visual choices (e.g., photography style), explaining the subtle branding and strategic implications of each approach.

  2. 2

    The Structural Layout Battle

    Analyzes the core page structure (e.g., column layout), then uses a user behavior statistic to justify which approach is more effective for guiding attention.

  3. 3

    The Information Design Duel

    Deconstructs how each entity organizes detailed information (e.g., tabs vs. dropdowns, paragraphs vs. bullet points), using data to prove a point about usability and readability.

  4. 4

    The Conversion Strategy Teardown

    Compares the methods used to increase order value (e.g., upselling/cross-selling), highlighting the more effective and user-centric approach.

  5. 5

    The 'Pro-Level' Reveal

    Showcases an advanced or optimized version of a previously discussed technique, establishing a 'good, better, best' hierarchy and providing extra value.

  6. 6

    The Final Detail Check

    Highlights a final, often-overlooked detail that both competitors execute well, reinforcing its importance by stating how many others fail to do so.

Themes

  • UX/UI best practices
  • Conversion rate optimization
  • Brand identity in web design
  • Comparative analysis

Techniques

  • Data-driven critique
  • Side-by-side comparison
  • Visual deconstruction

Trends

  • Minimalist e-commerce design

Post caption

Which one is better? Sources: Baymard Institute (Apparel Sizing, Quick Views, Image Thumbnails, Image Gallery, Video & 360, Product Page Benchmark), Nielsen Norman Group (Morkes & Nielsen 1997), Bagatini et al. 2023 (Journal of Research in Interactive Marketing) If you don’t know me my name is Blaze. I got into web design 8 years ago when I started my own clothing brand.

What I loved the most was how good design directly affected the buyer emotion and behavior. That led me to start my own studio called Shovel where we service Shopify brands in the $1M to $20M range to elevate their digital experiences. Some notable clients are Hours, CHNGE, Godspeed, Diamond Cross Ranch, APOC, Artifaxing, etc.

Designers & developers I work with come from credible backgrounds in fashion and CPG.

Our websites make 6-figure monthly revenue increases by injecting a brand-conversion ethos into them.

I’m 26 and started Shovel when I was graduating college in Dec 2024.

I post about web design, branding, and studio operations, follow @shovel.studio if you want to see more. Shoot me a DM if you want to explore working together or to get resource recommendations.

Text overlays

  • title · beginning

    Kith vs. ALD

  • informational · middle

    56%

  • informational · middle

    20% more clicks

  • informational · middle

    +124% readability

  • informational · end

    ECOMM PHOTOGRAPHY

  • informational · end

    READABLE LAYOUTS

  • informational · end

    EASIER UX

  • call-to-action · end

    follow

Brand web design comparison breakdown | Viral Hooks