@dunkin
Instagram · Carousel
@dunkin any size free xcept hot extra large bc lets be honest hot and XL is 2 good 2 be tru Promo Code valid on 10/21. Free Coffee Certificate valid for 5 days after promo code entry. Limit 1 per customer. One million codes available. Additional terms and exclusions may apply.
Performance
Video #46547 · Carousel
[01]
A two-slide Instagram carousel post from Dunkin' advertising a promotional offer. The first slide showcases a Halloween-themed spider donut with the text 'free coffee any size 2 day!!'. The second slide displays three sizes of iced coffee and reveals the promo code 'SIZEDOESNTMATTER'.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
free coffee any size 2 day!!
Verbal hook · 15%
da code is SIZEDOESNTMATTER
Visual hook · 25%
A visually striking and unusual donut designed to look like a spider, hanging from a string against a vibrant, solid purple background. The novelty of the product design and the bold color choice immediately capture attention.
[06]
Steal this for your own video
free any !!
[07]
The promise the opener makes, and how the video pays it back
Hook
The first slide makes a direct, high-value promise (a free item, a discount, a secret) paired with a visually arresting, on-brand image to stop the scroll and create an immediate desire for more information.
Payoff
The final slide delivers the crucial piece of information the user swiped for, providing immediate gratification and a clear path to action. The payoff is the resolution of the mini-mystery created on slide 1.
[08]
The structural pattern this video runs on
Framework
The Gated Giveaway
This framework hooks the audience with a direct, high-value offer on the first slide, compelling a swipe to discover the 'how-to' or activation key. The second slide delivers this key while simultaneously using playful copy and visuals to reinforce the core benefit of the initial offer.
The Irresistible Offer
Slide 1 states a clear, compelling, and urgent value proposition. It tells the user *what* they can get, but deliberately omits *how* to get it, creating an information gap that incentivizes a swipe.
The Playful Reveal & Benefit Reinforcement
Slide 2 closes the information gap by providing the 'key' (the code). It simultaneously uses visuals (the three sizes) and clever copy (the code's name, the question) to reinforce and amplify the primary benefit ('any size') stated in the initial offer.
any size free xcept hot extra large bc lets be honest hot and XL is 2 good 2 be tru Promo Code valid on 10/21. Free Coffee Certificate valid for 5 days after promo code entry. Limit 1 per customer. One million codes available. Additional terms and exclusions may apply.
call-to-action · photo_0
free coffee any size 2 day!!
informational · photo_1
da code is SIZEDOESNTMATTER
contextual · photo_1
how big u like???