@snackeatingsnackss
Instagram · Prop Yap
@snackeatingsnackss Trying the brand new @getgraza confit garlic & chive EVOO hummus from Costco! #ad #grazapartner
Trending short videosCreator finds and reviews hummus.
The edit1 shot · 1 text
Shots Text0:54
Performance
- Views
- 336.6K
- Likes
- 8.4K
- Comments
- 68
- Engagement
- 2.5%
- Outlier
- 14.9×
- Length · 20 Oct 2026
- 0:54
Video #47112 · Prop Yap
Creator finds and reviews hummus.from @snackeatingsnackss
[01]
Overview
The creator discovers the new Graza Olive Oil Hummus at Costco, takes it home to try, and provides a detailed review. He describes its rustic texture and strong garlic flavor from confit garlic, demonstrates eating it with both carrots and Graza-brand potato chips, and concludes by informing viewers about its current limited availability in Southeast Costco locations.
[02]
Simple outline
- 1Discover new item
- 2Reveal and taste test
- 3Explain unique quality
- 4Create urgency/exclusivity
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
NEW AT COSTCO ✨🫒
Verbal hook · 45%
Looks like Graza just launched their new hummus with garlic confit and chive.
Visual hook · 5%
A close-up shot of a hand pointing to and picking up a brightly colored purple tub of hummus from a fully stocked shelf in a grocery store.
[06]
Hook template
Steal this for your own video
NEW AT
- — NEW AT COSTCO ✨🫒
- — NEW AT SEPHORA 💄✨
- — NEW AT HOME DEPOT 🔨🔥
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Begins in a retail environment, immediately identifying a 'new' product to establish a sense of discovery and insider information.
Payoff
The narrative concludes with a final call to action for those in the target demographic and a 'stay tuned' promise for everyone else, closing the loop while maintaining broad audience engagement.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Find, Test, & Tell
A single-product review that moves from in-store discovery to an at-home taste test, culminating in an expert explanation and an urgent call to action based on limited availability.
- 1
The In-Store Discovery
The product is introduced in its natural retail habitat, framed as a new and exciting find that establishes the creator as a source of insider knowledge.
- 2
The Public Vow
The creator makes a clear verbal commitment to test the product ('we gotta try'), setting a narrative expectation and creating a story arc for the viewer to follow.
- 3
The Sensory Unveiling
A scene change to a domestic setting where the product is opened, focusing on satisfying sounds (ASMR) and visuals to build anticipation for the tasting.
- 4
The First Encounter & Verdict
The product is consumed for the first time, followed by an immediate and clear judgment ('Wow') to provide a quick, satisfying payoff for the viewer's anticipation.
- 5
The Expert Deconstruction
The creator explains a specific feature, ingredient, or process ('confit garlic') that justifies the verdict, adding a layer of authority, credibility, and educational value.
- 6
The Ideal Pairing
A second, complementary item (often from the same brand) is introduced to demonstrate the product's ideal use case and create a 'perfect combination' moment.
- 7
The Exclusivity Clause
The creator reveals information about the product's limited availability (e.g., location), creating a sense of urgency and Fear Of Missing Out (FOMO) that drives immediate action and engagement.
Themes
Techniques
Trends
Post caption
Trying the brand new @getgraza confit garlic & chive EVOO hummus from Costco! #ad #grazapartner
Text overlays
title · beginning
NEW AT COSTCO ✨🫒
Transcript
Looks like Graza just launched their new hummus with garlic confit and chive. Oh, this, we gotta try. Oh, look at that. So it's supposed to be made rustic style, so you can actually see, like, little chunks, which I really like. I got some carrots from Costco. Look at that. Wow. It's very garlicky. And it's because they're using confit garlic, which is basically just garlic cloves cooked slowly in extra virgin olive oil. So it gets very jammy, and it gets really evenly distributed throughout the hummus. No I got some Graza classic sea salt chips, also cooked in extra virgin olive oil, and we have the hummus. No right now, the Costco hummus is only available in Costco southeast locations. So if you're there, scoop it for sure. And if you're in the rest of the country, stay tuned because I'm sure it'll be there soon.