Viral Hooks
Trending short videosEnthusiastic Costco noodle product review
A

@allcapskat

Instagram · Vlog

@allcapskat 🚨🚨 @flybyjing COSTCO EXCLUSIVE 6 PACK OF SOY NOODS NOW EXCLUSIVELY AT COSTCO!! WHAT ARE YOU WAITING FOR HOS, GET YOUR BUTT TO COSTCO NOW!!🚨🚨

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Performance

Views
154.6K
Likes
5.4K
Comments
128
Engagement
3.6%
Outlier
10.2×

Video #12033 · Vlog

Enthusiastic Costco noodle product reviewfrom @allcapskat

[01]

Overview

The creator enthusiastically promotes Fly By Jing soy scallion noodles, a Costco exclusive. She shows the product in the store, prepares the noodles in her kitchen, and tastes them, providing a positive review and encouraging viewers to purchase them at Costco.

[02]

Simple outline

  1. 1Enthusiastic product discovery
  2. 2Highlight convenience
  3. 3Show preparation/taste
  4. 4Call to action

[03]

Related videos

[04]

Classification

Format
Elements
B-Roll CutawayProduct Placement
Topics

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

Nudes, nudes, nudes.

Visual hook · 40%

Dynamic handheld camera movement as the creator walks through Costco.

[06]

Hook template

Steal this for your own video

[product category], [product category], [product category]—you need to try [specific product].

  • — Noodles, noodles, noodles—you need to try Fly By Jing soy scallion noodles.
  • — Sunscreen, sunscreen, sunscreen—you need to try this mineral SPF.
  • — Budget planners, budget planners, budget planners—you need to try this weekly cash-flow planner.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Expressing excitement over a product discovery in a relatable setting.

Payoff

Encourage viewers to purchase the product immediately.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Enthusiastic Product Endorsement

A relatable person discovers a product, highlights its benefits, and encourages viewers to purchase it.

  1. 1

    The Discovery Dash

    Enthusiastically introduce the product found in a relatable environment (Costco).

  2. 2

    Convenience Claim

    Highlight the product's convenience and how it solves a common problem.

  3. 3

    Preparation Showcase

    Demonstrate the product's preparation process, emphasizing its ease.

  4. 4

    Taste Test & Commentary

    Show the product being consumed and provide positive feedback on its taste.

  5. 5

    Protein Question

    Address a potential concern (protein content) and provide a reassuring answer.

Themes

  • convenience
  • food
  • Costco
  • noodles

Techniques

  • product placement
  • montage editing

Trends

  • food reviews
  • Costco hauls

Post caption

🚨🚨 @flybyjing COSTCO EXCLUSIVE 6 PACK OF SOY NOODS NOW EXCLUSIVELY AT COSTCO!! WHAT ARE YOU WAITING FOR HOS, GET YOUR BUTT TO COSTCO NOW!!🚨🚨

Transcript

Nudes, nudes, nudes. Fly by Jing has soy scallion noods. That's right, you hoes. This six pack of classic soy noodles are a Costco exclusive. No I'm a Costco no, not a housewife, so this makes my weeknight dinner so much easier. No time to make dinner? No problem. These noodles are ready in six minutes. The pack also includes a bonus mini jar of the Szechuan chili crisp. Tastes so good, you rank scoop it out and eat it from the jar. But Costco no, where's the protein? I'll tell you where it is. It's in the noodles. 12 grams to be exact. But how does it taste? Delicious. Homemade. Just like your mama made for you when you were living in her basement. So what are you waiting for, Worse? Get your fly by jeans at Costco now.

Enthusiastic Costco noodle product review | Viral Hooks