@itssavannahjordan
TikTok · Clip
@itssavannahjordan Sell the SOLUTION, not just the product/service. 🎙️ NEW EPISODE of Running with Wolves Podcast available now! #omnichannelmarketing #postingcontent #marketingandsales #marketingstrategy #femaleentrepreneur #tiktokstrategyforbusiness #tiktokmarketing #marketingpodcast #businesspodcast #podcastclips
Performance
Video #4734 · Clip
[01]
The speaker outlines the 'solution selling' marketing strategy. She instructs viewers to identify their target audience's problems and desires, and then to position their product or service as the unique solution that addresses those specific needs.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
What I want you to do is think about
Verbal hook · 45%
What I want you to do is think about your target audience, and I want you to think about the problems that they're facing if they are not going to purchase your product or your service.
Visual hook · 5%
A medium close-up shot of a speaker in a professionally lit, aesthetically pleasing room, using direct eye contact and expressive hand gestures to engage the viewer.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct command to the viewer, instructing them to begin a specific thought exercise, immediately establishing an active, participatory tone.
Payoff
The Unifying Concept: Synthesizes the entire thought process into a single, memorable, and professional-sounding term, providing a clear takeaway and a name for the strategy.
[08]
The structural pattern this video runs on
Framework
The Solution Framing Blueprint
A guided thought exercise that reframes a product/service from a simple offering into a necessary solution by first defining the audience's problem state and desired state, then positioning the offering as the unique bridge between the two.
The Consequence of Inaction
Instructs the viewer to define the negative outcomes or persistent problems their audience faces by *not* engaging with the offering.
The Pre-Solution Problem State
Prompts the viewer to list the specific pain points and challenges the audience experiences *before* discovering the offering, establishing the 'before' picture.
The Aspirational Flip
Pivots the perspective from problems to desires, asking the viewer to identify the ideal outcomes and aspirations their audience holds.
The Unique Fulfillment Mechanism
Challenges the viewer to articulate precisely how their offering serves as the unique vehicle to bridge the gap from the problem state to the desired state.
Sell the SOLUTION, not just the product/service. 🎙️ NEW EPISODE of Running with Wolves Podcast available now! #omnichannelmarketing #postingcontent #marketingandsales #marketingstrategy #femaleentrepreneur #tiktokstrategyforbusiness #tiktokmarketing #marketingpodcast #businesspodcast #podcastclips
informational · beginning
What I want you to do is think about your target audience
informational · beginning
and I want you to think about the problems that they're facing
informational · beginning
if they are not going to purchase your product or your service.
informational · middle
Then what I want you to do is write down the potential problems that your target audience is experiencing.
informational · middle
Before they purchase your product or invest in your service, what is it that your service or your product is a unique solution for?
informational · middle
What problems does it solve for your target audience?
informational · middle
And then on the flip side, I want you to think about the desires that your target audience has in relation to your product or service and how that product or service uniquely meets that desire.
informational · end
Essentially, I want you to figure out how you can position your product or your service as the unique solution to your target audience's needs.
informational · end
We call it solution selling.
What I want you to do is think about your target audience, and I want you to think about the problems that they're facing if they are not going to purchase your product or your service. Then what I want you to do is write down the potential problems that your target audience is experiencing before they purchase your product or invest in your service. What is it that your service or your product is a unique solution for? What problems does it solve for your target audience? And then on the flip side, I want you to think about the desires that your target audience has in relation to your product or service and how that product or service uniquely meets that desire. Essentially, I want you to figure out how you can position your product or your service as the unique solution to your target audience's needs. We call it solution selling.