@dunkin
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@dunkin sumhow there real
Trending short videosFunny edited Dunkin' store signs.
The edit1 shot · 3 text
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Performance
- Views
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- Likes
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- Comments
- 2.3K
- Engagement
- 6.8%
- Outlier
- 9.7×
Video #47583 · Carousel
Funny edited Dunkin' store signs.from @dunkin
[01]
Overview
This is a carousel post of three digitally altered photos showing the interior signs of Dunkin' stores. Each sign has the location name humorously changed to a funny or crude word ('BUTTS', 'SHARTLESVILLE', 'NUTLEY'), creating a brand parody. A cartoon donut graphic and short, informal text overlays are added to each image to create a narrative of the donut 'visiting' these fictional stores.
[02]
Simple outline
- 1Introduce the collection's theme
- 2Present reinforcing examples
- 3Conclude with a highlight
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 30%
visitin mi favrit stores!!
Verbal hook · 20%
sumhow there real
Visual hook · 50%
The primary visual hook is the unexpected and humorous alteration of the Dunkin' store signs to read 'BUTTS', 'SHARTLESVILLE', and 'NUTLEY'. This juxtaposition of a familiar brand with crude wordplay creates immediate pattern interruption and comedic effect.
[06]
Hook template
Steal this for your own video
Photo of a familiar sign, edited so the location name reads , with posed in the frame as if "visiting" it, captioned "visitin mi favrit !!"
- — Photo of a familiar Starbucks storefront sign, edited so the location name reads 'KAREN'S LATTE LAIR', with a cartoon coffee cup posed in front of it as if 'visiting' it, captioned 'visitin mi favrit cafes!!'
- — Photo of a familiar highway exit sign, edited so the town name reads 'TACO TUESDAYVILLE', with a cartoon road cone posed beside it as if 'visiting' it, captioned 'visitin mi favrit towns!!'
- — Photo of a familiar Planet Fitness gym entrance sign, edited so the location name reads 'SKIPLEGDAYSBURG', with a cartoon dumbbell posed in the frame as if 'visiting' it, captioned 'visitin mi favrit gyms!!'
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The first slide establishes the central theme and visual gimmick, immediately delivering the core joke and setting the expectation for a series of similar finds.
Payoff
The final slide delivers a sense of climax by framing the last example as a particularly noteworthy find ('a big one'), providing a satisfying conclusion to the 'hunt' or collection.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Thematic Gallery
Presents a curated collection of visually similar items that share a single, humorous, or surprising theme. Engagement is driven by the 'what's next?' curiosity to see more examples, with simple text overlays providing a loose narrative of discovery.
Themes
Techniques
Trends
Post caption
sumhow there real
Text overlays
contextual · photo_0
visitin mi favrit stores!!
contextual · photo_1
mi happy place
contextual · photo_2
its a big one !!