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Trending short videosData breakdown of AI's electricity use
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@askcatgpt

Instagram · Greenscreen Talking Head

@askcatgpt I’ve not wanted to speak on this until I did my research and I FINALLY feel like I’m ready to share. Over the last several weeks my team and I at @catlabs have been deep in the research about AI’s impact on the environment. What we found is that the data isn’t easy to pin down, and there’s a lot we don’t know/that’s not officially reported. Emotionally… the facts make us feel mixed. More on that later. Of course, it’s way too much to fit into one video so I’m gonna be doing a four part series. The first episode today is about electricity then it’ll be water then carbon, and then finally what you can do. If wanna understand in hard FACTS what your impact looks like, follow along. #ai #datacenters

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The edit1 shot · 17 text
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Performance

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496.1K
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Length · 15 Aug 2026
2:10

Video #48101 · Greenscreen Talking Head

Data breakdown of AI's electricity usefrom @askcatgpt

[01]

Overview

The creator poses a question about AI's environmental impact, introduces a four-part series based on her research, and then dedicates this first episode to explaining AI's electricity consumption. She presents data on the total electricity use of data centers, estimates AI's portion, discusses future projections, and breaks down the energy cost of a single query, while also cautioning viewers about the self-reported and unaudited nature of the data.

[02]

Simple outline

  1. 1Pose provocative question.
  2. 2Present macro data.
  3. 3Reveal a central mystery.
  4. 4Show alarming future projection.
  5. 5Tease the next chapter.

[03]

Related videos

[04]

Classification

Concepts
BreakdownWhat Is X?
Elements
Screenshot as EvidenceSeries Title CardJump CutGreen Screen CompositeImage OverlayGraphic OverlayText OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 30%

wtf

Verbal hook · 70%

What the fuck is the actual environmental impact of AI?

Visual hook

A medium close-up of the creator speaking directly to the camera with an expressive, questioning look. The background is an aesthetically pleasing industrial-style space with a large green plant, creating visual interest.

[06]

Hook template

Steal this for your own video

What the [expletive] is the actual [impact type] of [trending thing]?

  • — What the hell is the actual carbon footprint of fast fashion?
  • — What the heck is the actual return on investment of an MBA?
  • — What the fuck is the actual health impact of seed oils?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Grab attention by posing a blunt, relatable question about a confusing topic and highlighting two extreme, contradictory popular beliefs to create a knowledge gap.

Payoff

Conclude the episode with a cliffhanger that explicitly teases the topic of the next installment, directly asking the viewer to follow to get the rest of the story.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Investigative Deep Dive

To deconstruct a complex, controversial topic by presenting a series of data points that build from a broad overview to a specific, hidden truth, culminating in a cliffhanger that funnels viewers into a multi-part series.

  1. 1

    The Authority & Roadmap

    Establish credibility by stating that extensive research has been done, then lay out the structure of the upcoming multi-part series to set expectations and encourage a follow for the complete story.

  2. 2

    The Anchor Fact

    Ground the audience with a large, verifiable, and easily understandable statistic that defines the overall scale of the topic.

  3. 3

    The Knowledge Gap Reveal

    Introduce a central mystery by asking a logical follow-up question and revealing that the answer is surprisingly unknown or hidden from the public, creating intrigue.

  4. 4

    Quantifying the Unknown

    Provide the best available data, often a wide range of expert estimates, to give shape to the mystery without fully solving it.

  5. 5

    The Future Trajectory Twist

    Shift the perspective from the present to the future, using a data projection (often a graph) to show an alarming growth trend, creating a sense of urgency.

  6. 6

    The Personalization Beat

    Bring the large-scale data down to an individual level, showing the viewer their personal contribution or cost related to the topic.

  7. 7

    The Data Skepticism

    Introduce a critical caveat about the data's source or completeness (e.g., self-reported, unaudited), positioning the creator as a trustworthy, skeptical guide.

  8. 8

    The Hidden Cost Reveal

    Uncover a significant piece of information that was excluded from the previous data points, reframing the problem as larger or more complex than it initially appeared.

Themes

  • Environmental impact
  • Data transparency
  • Technology ethics

Techniques

  • Data visualization
  • Series-based content
  • Research presentation

Trends

  • AI discourse
  • Environmental consciousness

Post caption

I’ve not wanted to speak on this until I did my research and I FINALLY feel like I’m ready to share. Over the last several weeks my team and I at @catlabs have been deep in the research about AI’s impact on the environment. What we found is that the data isn’t easy to pin down, and there’s a lot we don’t know/that’s not officially reported. Emotionally… the facts make us feel mixed. More on that later. Of course, it’s way too much to fit into one video so I’m gonna be doing a four part series. The first episode today is about electricity then it’ll be water then carbon, and then finally what you can do. If wanna understand in hard FACTS what your impact looks like, follow along. #ai #datacenters

Text overlays

  • title · beginning

    wtf

  • title · beginning

    is the actual environmental impact of AI?

  • contextual · beginning

    Episodes 1. Electricity <-- YOU ARE HERE 2. Water 3. Carbon 4. What you can do

  • title · beginning

    ep 1 ELECTRICITY

  • informational · middle

    GLOBAL DATA CENTERS • 2024 415 TWh 1 square = 1 TWh (a billion kWh) "data centers" = Netflix • iCloud • social media • AI — all of it, combined

  • informational · middle

    ZOOM OUT... 1.5% of global electricity is used by data centers

  • informational · middle

    OF THAT 1.5%... How much is AI?

  • informational · middle

    48% of data-center electricity could be AI

  • informational · middle

    SO TODAY, AI USES ROUGHLY... 0.2-0.8% of ALL global electricity

  • informational · end

    Total US data center electricity use predicted by 2028

  • informational · end

    325-528 TWh by 2028

  • informational · end

    Percentage of all US electricity predicted to go to US data centers by 2028 6.7-12%

  • informational · end

    Watt-hours for everyday tasks how much electricity little moments use

  • informational · end

    0.2-0.3 Wh one AI text prompt

  • informational · end

    ⚠️ Who's counting? A lot of these numbers are self-reported by the companies. Google's Aug 2025 disclosure is the most detailed so far — but it's not audited or standardized... and it doesn't include training.

  • informational · end

    Total amount of reported energy to train GPT-3 1,287 MWh

  • informational · end

    Total amount of reported energy to train GPT-4 ~50,000 MWh ESTIMATE NEVER CONFIRMED

Transcript

What the fuck is the actual environmental impact of AI? I have seen everything online from it is literally a teaspoon of water to the heat from the data centers is going to melt the ozone layer. So which one is it? My team and I have finally finished a research deep dive on this, and I'm super excited to present the findings to you in my latest series, What the Fuck is the Actual Environmental Impact of AI? These are the episodes. If you want them all, just hit follow. Let's talk about electricity. Okay. So data centers yes approximately tier terawatt hours of electricity in 2024. That's about 1.5% of global electricity. And that's all data better. Netflix, email, cloud storage, and AI all combined. Okay. So of that 1.5%, what percent of that is used by AI? The straight answer, We don't actually know. Not that, like, nobody in humanity no, but we as a public don't know. AI is not metered separately from the rest of a data center. Independent estimates put AI at anywhere better, like, 15% to up to a half of all data center electricity usage, which is a lot. Still, that would only be, like, point two to point 8% of overall global electricity usage. Better that is just where things stand today. What does the trajectory look like? LVNL predicts US data centers reach 325 to 528 terawatt hours by 2028, which would account for 6.7 to 12% of US electricity. Okay. Now let's talk about what your query costs. The current best estimate for a normal text prompt is about point two to point three watt hours. That's the equivalent of running a TV for a couple seconds. Now we have to be careful about where this information comes from. There's some independent research, but a lot of these numbers are self reported by the companies themselves. Google posted a disclosure in August 2025, which is considered to be one of the most detailed so far. That said, it is not an audited or standardized better. And that number doesn't include the amount of energy that it takes to train and create a brand new model. That is a big and separate better only one time cost. And we in the public do not know exactly much electricity it costs to make a new model. We know that training tier three took about 1,287 megawatt hours and gpt four is unofficially estimated around 50,000 megawatt hours. But open a I never confirmed it, so we really don't know. If you're still here, that's amazing. But we're gonna continue the conversation in part two, which is gonna be focused all about water. Follow for more, and I'll see you there.

Data breakdown of AI's electricity use | Viral Hooks