The creator poses the question of whether Justin Bieber is the new Steve Jobs, referencing her previous viral video criticizing Apple's brand direction. She explains that audience comments led her to investigate Bieber's brand, SKYLARK, and she details its evolution from fashion to tech, showcasing its retro-inspired products like an MP3 player. She contrasts SKYLARK's nostalgic, simplified approach with the tech industry's race for more features and AI, suggesting Bieber is tapping into what consumers miss, and concludes by teasing a potential SKYLARK phone and asking for audience opinions.
Post caption
Ummmm is @lilbieber about to save us all with @skylrk?! After my video about feeling misaligned with Apple’s brand direction went viral, comments tagging Justin and his relatively new company caught my eye. As a brand strategist, this is exactly the positioning I was complaining that Apple left behind. So nostalgic, but so futuristic feeling at the same time. I’m obsessed!! And the fact that there might be a phone on the horizon!? I am VERY intrigued. So excited to see what drops (hopefully!) soon.
#tech #bieber #branding #apple #iphoneduo
Transcript
Is Justin Bieber the new Steve Jobs? Alright. Hear me out. Recently, I made a video about how I feel so misaligned with Apple's brand direction, and thousands of people agreed. The big question was, where do we turn? I felt lost too until a couple of comments caught my attention. No, I'm a few years too old for peak beaver fever, so I didn't know what anyone was talking about and had to look into this, and I discovered Skylark. To put it simply, the design and art direction is fire, And it's what I've been looking for. Justin launched a brand in 2025, originally with clothing, shoes, and accessories. But he's recently been teasing that he's moving into tech with speakers, over the ear headphones, and glowing wired earbuds. And then there's this, an old school MP3 player. And I'm obsessed. We don't know much yet. How do you load music onto it? What does it sound like? Is this gonna be a niche fashion object or a product as popular as his wife's lip gloss? But that mystery is what makes it feel exciting to me. Because while it seems like every company is racing towards bigger screens, more AI, and more features, Bieber seems to be looking backwards at the stuff people actually miss. He even posted that he wants to make a Skylark phone, which I cannot wait to see what happens with that. So Apple, Justin Bieber might be coming for you. Or maybe there's a partnership on the horizon. Let me know what you think in the comments.
