@victoriamorse
Instagram · Talking Head Edit
@victoriamorse ok, class is in session! and today we’re chatting about the power of paying attention to color when getting dressed, decorating our home or simply documenting the everyday moments ✨ & if you want to dive deeper, comment “color” for a link to my latest substack 🤍
Performance
Video #49498 · Talking Head Edit
[01]
The creator, a design professional, explains three ways to use color theory to document life more aesthetically. She first introduces monochromatic color schemes for a calming effect, then discusses analogous colors for intentional but not 'matchy' compositions, and finally shares her favorite trick of using a single color as a 'through-line' to connect a series of images or clips. Throughout the video, she uses B-roll, personal examples, and watercolor painting to illustrate each concept, concluding by teasing a future video on perspective.
[02]
[03]
2.6M7.3×Rapid fire design color palettes@createwithalena · Rapid Fire Listicle
3.2MDesign principle with visual examples@niki.aroca · Good vs Bad
621.1K14.1×Rapid fire color palette ideas@createwithalena · Rapid Fire Listicle
776.2K2.1×Rapid-fire color combination list@createwithalena · Rapid Fire Listicle
1.1M10.2×Rapid fire color combination examples@createwithalena · Rapid Fire Listicle
3.1M17.7×Explains branding color ratio rule@iamnicorojas · Buying List
739.5K11.8×Rapid fire color palette ideas@createwithalena · Rapid Fire Listicle
881.3K14×Rapid fire color palette suggestions@createwithalena · Rapid Fire Listicle
2.9M450.1×ASMR paint color recommendations@behrpaint · Q&A Response
255K23.7×Designer explains favorite color combinations@madeleinevoge · Breakdown
488.5KGet the look design tutorial@alyssaanselmo_ · Tutorial / How To
1.1M9.7×Rapid fire color palette recommendations@createwithalena · Rapid Fire Listicle[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
the art of *aesthetics*
Verbal hook
Here is how I document my life aesthetically using color.
Visual hook
A woman in a visually curated setting, wearing matching blue pajamas in a floral chair with a large abstract painting in the background, establishing an immediate 'aesthetic' theme.
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediately state the video's high-level promise and frame it as a personal, valuable 'trick' to achieve a desirable aesthetic outcome.
Payoff
The viewer feels empowered with a new, simple-to-implement skill set that promises to elevate their daily life, and they are primed with anticipation to watch the next video in the series.
[08]
The structural pattern this video runs on
Framework
The Expert's Playbook
Deconstructing a complex, aspirational skill into a short, numbered list of actionable techniques, framed as an expert's personal 'secrets' or 'tricks'.
The Authority Claim
Briefly establish credibility by citing years of experience or a professional background, justifying why the advice is trustworthy.
The Agenda
Explicitly state that the video will present a specific number of 'ways' or 'tricks,' setting a clear structure and managing viewer expectations.
The Technique Gauntlet
A series of beats, one for each item in the list, that follows a consistent micro-pattern. The final item is explicitly framed as the 'best' or 'favorite' to build suspense and deliver a climactic tip.
The Aspirational Bridge
A concluding statement that connects the practical techniques just taught to a broader, relatable emotional or aesthetic goal, translating the 'how' into a 'why'.
The Content Loop
A final beat that teases the topic of the next video in the series, often based on a frequently asked question, and includes a direct call to action to follow for 'part two'.
ok, class is in session! and today we’re chatting about the power of paying attention to color when getting dressed, decorating our home or simply documenting the everyday moments ✨ & if you want to dive deeper, comment “color” for a link to my latest substack 🤍
title · beginning
the art of *aesthetics*
contextual · beginning
how i document my life (aesthetically)
Here is how I document my life aesthetically using color. This is one of my favorite tricks to make photos and videos feel more cohesive, and it's really just paying attention to color. After a decade of working in design and art direction, I have learned that these smallest details can completely change how something feels. So So here are three simple ways I think about color when I'm filming. First is monochromatic, basically one color in different shades, and this immediately makes a photo feel calm. I love doing this to outfits and bedding, but just be sure to add different textures so that it doesn't fall flat. Next, we have analogous colors. These are colors that sit next to each better. So think reds, yellows, oranges, or brown, beige, olives. And this is an easy way to make something feel a little more intentional without being matchy matchy. My favorite trick is using one color as your through line. So choose one color to show up throughout to connect everything and make the overall story feel more intentional. Color can be such a small thing to notice, but I feel like it can make a collection of completely ordinary moments best feel a little more Pinterest coded. And I always get asked about the angles I shoot from, so I think perspective has to be the next one. Let me know what you think and follow along for part two. Okay. Bye.