@iamnicorojas
TikTok · Speaker address
@iamnicorojas #marketingtips #businesstips #brandingtips101 #smallbusinessbranding #brandingtips #smallbusinessbrandingtips #marketing101 #entrepreneur
Trending short videosExplains branding color ratio rule
The edit1 shot · 9 text
Shots Text0:20
Performance
- Views
- 3.1M
- Likes
- 552.8K
- Comments
- 1K
- Engagement
- 17.9%
- Outlier
- 17.7×
- Length · 8 Jul 2021
- 0:20
Video #2191 · Speaker address
Explains branding color ratio rulefrom @iamnicorojas
[01]
Overview
The creator explains a branding secret: the 60-30-10 color rule. He breaks down how to apply a color palette using 60% primary, 30% secondary, and 10% accent colors, then shows a visual comparison of an overwhelming design versus a balanced design that uses the rule, and concludes with a call to action to follow for more tips.
[02]
Simple outline
- 1Promise exclusive insight
- 2Reveal simple formula
- 3Contrast negative vs. positive
- 4Prompt further engagement
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
Branding Secret Nobody's Talking About
Verbal hook · 40%
Branding secret nobody's talking about.
Visual hook · 5%
The creator points his finger upward towards the title text overlay, creating movement and drawing the viewer's eye to the hook.
[06]
Hook template
Steal this for your own video
The secret nobody's talking about: .
- — The fitness secret nobody's talking about: the 80-20 effort rule.
- — The real estate secret nobody's talking about: the 3-price offer strategy.
- — The skincare secret nobody's talking about: the 1-minute barrier method.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera statement combined with a text overlay that promises to reveal exclusive, valuable information or a 'secret' that the audience is not aware of.
Payoff
A final direct-to-camera prompt that encourages the viewer to follow for more similar insights, reinforcing the creator's authority and building an audience.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Secret Formula Reveal
To present a common problem and reveal a simple, named rule or formula as the solution, proven through a quick before-and-after visual comparison.
- 1
The Named Principle
The abstract 'secret' is given a concrete, memorable name or rule, making it feel like a legitimate, established technique.
- 2
The Formulaic Explanation
The principle is broken down into a simple, quantifiable formula or set of steps (e.g., percentages, ratios), making it easy to understand and apply.
- 3
The Negative Visualization
A visual example is shown that represents the undesirable outcome or the problem that occurs when the principle is ignored. This validates the need for the solution.
- 4
The Positive Visualization
A contrasting visual example is shown that represents the desirable outcome achieved by applying the principle. This serves as the proof and the satisfying payoff.
Themes
Techniques
Post caption
#marketingtips #businesstips #brandingtips101 #smallbusinessbranding #brandingtips #smallbusinessbrandingtips #marketing101 #entrepreneur
Text overlays
title · beginning
Branding Secret Nobody's Talking About
informational · middle
60% 30% 10%
informational · middle
60%
informational · middle
30%
informational · middle
10%
informational · middle
Primary
informational · middle
Secondary
informational · middle
Accent
call-to-action · end
Follow For More Tips
Transcript
Branding secret nobody's talking about. Anytime you use your color palette, use the sixty thirty ten color rule. Basically, 60% of your colors are gonna be primary, 30% secondary, and 10% accent. This will help you avoid something overwhelming like this and help you get something more balanced like this. Follow for more tips.