@carnivoreaurelius Comment COW and we’ll DM you the entry link. It’s FREE to enter.
To qualify, do all 3:
1️⃣ Enter your email at the link
2️⃣ Like this post
3️⃣ Follow all 7 brands:
@carnivoreaurelius
@santacruzmedicinals
@primallypure
@eatprima
@nadsunder
@fondregenerative
@eatlovebird
🏆 GRAND PRIZE (1 winner)
350–400+ lbs of grass-fed, grass-finished beef, 7 cu. ft. chest freezer, 12-month supply of @carnivoreaurelius Collagen
🥈 2ND PLACE (10 winners)
$100 @santacruzpaleo gift card $100 @primallypure gift card $100 @eatprima gift card $50 @nadsunder gift card 5 boxes of @eatlovebird cereal @fondregenerative goodies 1 @carnivoreaurelius Collagen
🥉 3RD PLACE (25 winners)
1 @carnivoreaurelius Collagen
36 winners will split $14,500+ in prizes from 7 of our favorite independent brands, none of which have sold out to the galactic seed oil empire.
MOOOO. 🐂
⏰ Ends November 15 at 11:59 PM PST.
*No purchase necessary. Open to legal residents of the contiguous U.S. and D.C. (excluding FL, NY and RI), 18+. Void where prohibited. See Official Rules at the link. This giveaway is not sponsored, endorsed or administered by, or associated with, Instagram or Meta.
Miss a step and you can’t win. We’ll check before announcing winners.
Group explains beef, offers giveawayfrom @carnivoreaurelius
[01]
Overview
Multiple creators and brand representatives collaborate to debunk common myths about eating beef. They present arguments for its sustainability, such as one cow producing a large amount of meat from inedible grass, and its value in creating other products. After sarcastically dismissing environmental concerns, the video culminates in one of the creators announcing a large giveaway of beef, a freezer, and products from all seven collaborating brands, instructing viewers on how to enter.
People think that every time you eat a steak, you're killing a cow.
Visual hook
A close-up shot of a large, raw, bloody piece of meat on a bone being held up and moved around, creating a visually arresting and slightly jarring opening.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
State a prevalent, emotionally-charged misconception to create immediate intrigue and a knowledge gap the viewer wants filled.
Payoff
Transition from the persuasive argument to a clear, compelling call to action that offers a tangible and highly desirable reward for immediate engagement, converting passive agreement into active participation.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Contrarian Conversion
To deconstruct a common negative belief about a subject, rebuild a new positive framework around it through a series of reinforcing arguments from multiple speakers, and funnel the resulting agreement into a specific, rewarded call to action.
1
The Common Misconception
Introduce the popular but flawed belief that the video will dismantle, establishing the central conflict of the narrative.
2
The Logical Reframe
Counter the initial misconception with surprising data or a change in scale that fundamentally shifts the viewer's perspective from negative to positive.
3
The 'Upcycling' Proof
Demonstrate how the subject creates high value from a low-value or unusable input, positioning it as an efficient and beneficial system.
4
The Holistic Value Expansion
Broaden the argument by showcasing multiple, diverse benefits of the subject, presented by a new speaker to add credibility and variety.
5
The Counter-Argument Dismissal
Briefly introduce a common objection and immediately invalidate it through a dismissive tone or action, inoculating the audience against criticism.
6
The Provocative Thesis
Deliver the ultimate, counter-intuitive conclusion of the new argument in a memorable and highly shareable statement that serves as the argument's climax.
Themes
Myth-busting
Food sustainability
Advocacy for meat consumption
Brand collaboration
Techniques
Montage editing
Direct-to-camera address
Collaborative content
Trends
Multi-brand giveaway
Advocacy marketing
Post caption
Comment COW and we’ll DM you the entry link. It’s FREE to enter.
To qualify, do all 3:
1️⃣ Enter your email at the link
2️⃣ Like this post
3️⃣ Follow all 7 brands:
@carnivoreaurelius
@santacruzmedicinals
@primallypure
@eatprima
@nadsunder
@fondregenerative
@eatlovebird
🏆 GRAND PRIZE (1 winner)
350–400+ lbs of grass-fed, grass-finished beef, 7 cu. ft. chest freezer, 12-month supply of @carnivoreaurelius Collagen
🥈 2ND PLACE (10 winners)
$100 @santacruzpaleo gift card $100 @primallypure gift card $100 @eatprima gift card $50 @nadsunder gift card 5 boxes of @eatlovebird cereal @fondregenerative goodies 1 @carnivoreaurelius Collagen
🥉 3RD PLACE (25 winners)
1 @carnivoreaurelius Collagen
36 winners will split $14,500+ in prizes from 7 of our favorite independent brands, none of which have sold out to the galactic seed oil empire.
MOOOO. 🐂
⏰ Ends November 15 at 11:59 PM PST.
*No purchase necessary. Open to legal residents of the contiguous U.S. and D.C. (excluding FL, NY and RI), 18+. Void where prohibited. See Official Rules at the link. This giveaway is not sponsored, endorsed or administered by, or associated with, Instagram or Meta.
Miss a step and you can’t win. We’ll check before announcing winners.
Text overlays
title · beginning
people think that every time you eat a steak you're killing a cow
branding · throughout
@carnivoreaurelius
contextual · beginning
Brendan
contextual · middle
Bethany
contextual · middle
Dan
informational · middle
the cow is the most sustainable and vegan thing you can eat
contextual · end
Parker
call-to-action · end
Comment COW to win:
- 400+ lbs of beef
- 7cu. chest freezer
- 12mo. supply of collagen
36 winners will win $14,500+ in total prizes from our 7 favorite independent brands who haven't sold our to the galactic seed oil empire. MOOOO.
contextual · end
mooOoOooo
Transcript
People think that every time you eat a steak, you're killing a cow. One cow produces over 500 pounds of meat, which is enough for a family of four. And it does this by eating grass, which is inedible to humans. Cows are one of nature's most incredible gifts, turning grass that we can't digest into nutrient dense milk, nourishing red meat, and deeply restorative skin care. Yeah. People continue to say that cow farts are destroying the planet. Tier cow is the most sustainable and vegan thing you rank eat. In honor honor of the cow, we're giving away one full cow, a freezer, and amazing products from all six of us. All you have to do is comment cow below to enter. Moo.
Group explains beef, offers giveaway | Viral Hooks
