Post caption
Imagine how much propaganda it took to convince us we should be paying top dollar for greenwashed marketing.
Videos have resurfaced showing Vital Farms conditions and it’s not looking good.
You can see just a few chickens outside…
But wait what’s that in the back? A massive factory farm.
30,000 sq ft, meaning there could be ~20,000-30,000 birds in there as Vital typically gives Chicken access to 1-1.5 sq ft indoors.
These chickens have “ACCESS” to outdoors…but for some reason are never outside?
The Vital Files were pulled from farms with 60-70° F - perfect weather for the birds to be outside.
So where are the chickens? Why are they not actually on pasture?
Vital has even admitted that up to 90% of hens are housed in barns indoors.
Yet Vital Farms even labels these farms as “Pasture-Raised” because they technically have access to pasture.
And consumers buy them for sometimes $10+/dz.
Local, regenerative, mobile coops, daily rotations is the way forward.
NOT greenwashed eggs from Private Equity sold for major premiums.
Transcript
Imagine how much propaganda it took to convince us that we should be paying top dollar for greenwash marketing. We now have videos showing Vital Farms conditions, and it's not looking good. So this is one of their farms. You can see, okay, a few chickens on pasture, but wait, what's that in the back? Look at this. It's a massive factory farm building. Where are the rest of the chickens? There could easily be 20 to 30,000 birds in that building. And you can see this with all their farms. Okay? We see a few chickens on pasture. Better tier what's that in the back? Another massive factory farm building. Mind you, it looks like a beautiful day outside, a perfect time for the birds to be outside. And this is what they're showing us. Some farms don't even have this three sixty view. Vital has even admitted that up to 90% of hens are housed in barns indoors, so they're operating in this gray area where they can label it as pasture raised because they technically have access to pasture, even though that might just be a tiny door they never go through. Local, regenerative, mobile, coops with daily rotations, this is the way forward for eggs.
