@goodworkmb
Instagram · Prop Yap
@goodworkmb Welcome back friends
@goodworkmb
Instagram · Prop Yap
@goodworkmb Welcome back friends
Performance
Video #49857 · Prop Yap
[01]
A creator, posing as a corporate consultant, delivers a satirical presentation using a whiteboard to outline an absurd step-by-step guide for politically conservative companies on how to 're-lib' (become liberal again). He writes and explains a series of ridiculous new corporate policies, such as making all gay employees CEOs and donating all revenue to Planned Parenthood.
[02]
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What stops the scroll in the first 3 seconds
Verbal hook · 60%
If you're a company that became red pilled or conservative over the last four years...
Visual hook · 40%
A man in a formal suit stands in front of a whiteboard with the intriguing and unconventional title 'HOW TO RE-LIB' written on it, mimicking a corporate presentation.
[06]
Steal this for your own video
If you're a that over the last ...
[07]
The promise the opener makes, and how the video pays it back
Hook
Define a niche, culturally-charged problem (a company needing to pivot its political identity) and promise a step-by-step solution, establishing the video's satirical premise.
Payoff
Conclude by framing the entire set of solutions as a temporary, cyclical performance that will eventually be reversed, reinforcing the satire and providing a final meta-commentary on cultural trends.
[08]
The structural pattern this video runs on
Framework
The Absurdist Corporate Playbook
A satirical 'how-to' guide that presents a series of increasingly absurd solutions to a specific, culturally relevant problem, delivered in a deadpan, instructional format using a whiteboard to legitimize the absurd advice.
The Familiar Grounding
Introduce the first set of rules, which are based on common, almost cliché, corporate social signaling (pronouns, recycling) to ease the audience into the premise.
The Cultural Litmus Test
Escalate from general policies to mandating specific cultural consumption, replacing a standard corporate activity with a niche pop-culture reference.
The Absurdist Restructuring
Apply the new ideology to the company's core power structure in a completely illogical way, highlighting the absurdity through self-aware confusion.
The Financial Atonement
Mandate a significant and impractical financial sacrifice to a politically-aligned organization, specifying 'revenue' instead of 'profit' to heighten the absurdity.
The Trivial Re-Branding
Shift focus to superficial aesthetic changes, satirizing the corporate tendency to prioritize whimsical branding over substantive action.
The Mandatory Compliance
Reintroduce a previously ignored corporate requirement as a now-urgent mandate, framing it as a form of penance for past behavior.
The Symbolic Replacement
Propose replacing an entire demographic of employees with an abstract, symbolic object (a book), pushing the satire to its most extreme point regarding identity politics.
The Ideological Currency Shift
Conclude the list by attacking the very foundation of commerce, replacing the concept of money with an absurd, ideologically-pure alternative.
Welcome back friends
If you're a company that became red pilled or conservative over the last four years rank now you need to make a hard pivot back after the midterms, here's how you can successfully relive your business. Number one, pronouns are back in your email signatures. Recycling, that is also back. No more all hands meetings on Mondays. Instead, you will be playing the Bad Bunny Super Bowl halftime show. And if you use captions to translate it, you are racist. Every gay employee is now CEO. I'm not sure how this will work, but you gotta figure that out. The next four months of company revenue go directly to Planned Parenthood. Tier, I'm not talking about profit. I am talking about revenue. Whimsical conference room names. These are back now. You're no longer sitting in 3 E or four f. You're in the Aragon Room. Every harassment training that you put off over the last four years, you now have to complete. Male employees. These are out. Every male employee will be replaced with a copy of that good, Better by Kaveh Akbar. I see artsy women reading this on the train. You must no longer use the currency of modern imperialism. Instead, earnings will be denoted in the form of communist bike racks. I'm not sure what this means, but we're going to learn together. Welcome to the new age. I'll see you again in four years when we gotta undo all of this.