Viral Hooks
Trending short videosTesting groceries as mini basketballs
A

@azzi35

Instagram · Prop Yap

@azzi35 Shooting my shot with some @costco classics thanks to @doordash #doordashpartner

View original on Instagram

The edit1 shot · 3 text
Shots Text0:57

Performance

Views
667.7K
Likes
10.1K
Comments
129
Engagement
1.5%
Outlier
7×
Length · 2 Nov 2026
0:57

Video #50155 · Prop Yap

Testing groceries as mini basketballsfrom @azzi35

[01]

Overview

Azzi Fudd introduces a playful challenge to determine which Costco grocery item functions best as a basketball. She proceeds to shoot various products, including multivitamins, coconut water, a muffin, paper towels, and shredded cheese, into a mini door-mounted hoop. After successfully making shots with all the items, she concludes the video by declaring the bag of shredded cheese as the winner because it was the most satisfying to shoot.

[02]

Simple outline

  1. 1State bizarre premise
  2. 2Test items sequentially
  3. 3Track success rate
  4. 4Declare surprising winner

[03]

Related videos

[04]

Classification

Format
Concepts
Will It X?Challenge
Elements
Product PlacementB-Roll CutawayText OverlayJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

WOULD YOU RATHER W/ AZZI FUDD

Verbal hook

Hi. I'm A Z Fudd, and today tier gonna figure out which Costco item makes the best basketball.

Visual hook

Azzi Fudd stands in a bright kitchen wearing a vibrant red tracksuit, surrounded by a large, prominent display of bulk Costco grocery items.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Establish a clear, slightly absurd physical challenge and the goal of finding the 'best' item for it.

Payoff

A conclusive summary that crowns a winner, providing closure to the initial premise.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Unconventional Gauntlet

Testing a series of unrelated, unconventional items against a specific, physical challenge to determine a winner.

  1. 1

    The Premise Establishment

    Directly state the goal and the unusual criteria for evaluating the items.

  2. 2

    The Baseline Test

    Introduce the first item to establish the rules, mechanics, and baseline difficulty of the challenge.

  3. 3

    The Rapid-Fire Escalation

    Quickly test a series of items with varying physical properties, maintaining momentum and tracking the success rate.

  4. 4

    The Absurd Climax

    Test the most difficult, unwieldy, or unlikely item, resulting in a surprising success that defies expectations.

  5. 5

    The Final Verdict

    Reflect on the results and declare a winner based on subjective criteria like 'satisfaction' or 'surprise'.

Themes

  • Sports and athletics
  • Brand partnership
  • Playful experimentation

Techniques

  • B-roll cutaways
  • Product placement
  • Text graphics

Trends

  • Unconventional challenges
  • Athlete brand deals

Post caption

Shooting my shot with some @costco classics thanks to @doordash #doordashpartner

Text overlays

  • title · beginning

    WOULD YOU RATHER W/ AZZI FUDD

  • branding · beginning

    COSTCO WHOLESALE

  • branding · beginning

    DOORDASH

Transcript

Hi. I'm A Z Fudd, and today tier gonna figure out which Costco item makes the best basketball. Alright. We're gonna start with some multivitamin. Is it going in? I can't tell. One of those went in. Alright. We're gonna go coconut water. Bang. Blueberry muffin. Three for three. Three for towels perfectly. Four for four. Stranded cheese. Tier bites. I can't believe that we did. I think the shredded cheese was the most satisfying, and I am probably most shocked that it actually went in. So shredded cheese is my winner.

Testing groceries as mini basketballs | Viral Hooks