@wirecutter
Instagram · Talking Head Edit
@wirecutter Listen, we get it. Canned tuna often gets a bad rap for being dry, smelly, and bland. But after testing 37 different options, we can assure you that there's actually plenty of tinned fish in the sea that are actually worth your money. Tap the link in our bio to see our favorites.
Performance
Video #39323 · Talking Head Edit
[01]
The creator, a writer for Wirecutter, presents the findings from a comprehensive blind taste test of 37 canned tuna brands. She first introduces a trendy, high-quality option (Fishwife), then reveals her personal favorite and splurge-worthy pick (Ortiz), detailing its superior texture and flavor. The video then shifts to more economical choices, recommending a Trader Joe's option perfect for tuna salad and a versatile Kirkland Signature tuna, describing the distinct qualities and best uses for each.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
WIRECUTTER TASTE TEST The Best Canned Tuna
Verbal hook · 60%
Canned tuna is the workhorse of the entire tinned fish universe.
Visual hook · 15%
An extreme close-up shot of hands opening a can of tuna, peeling back the lid to reveal the fish inside. The action is immediate and directly related to the video's topic.
[06]
Steal this for your own video
I tested brands so you know exactly which one to buy.
[07]
The promise the opener makes, and how the video pays it back
Hook
A declaration of the subject's importance combined with a statement of the extensive, rigorous testing process undertaken to find the best.
Payoff
The final recommendation provides a versatile, economical option, ensuring that every viewer, regardless of budget, leaves with a practical and actionable takeaway.
[08]
The structural pattern this video runs on
Framework
The Curated Spectrum
To establish authority through rigorous testing and then provide a curated list of 'best in class' recommendations across a spectrum of price points and use cases, moving from aspirational to practical.
The Authoritative Setup
State the topic's relevance and establish credibility by quantifying the scope of the review process (e.g., 'we tested 37 of X').
The Quality Spectrum
Acknowledge the wide range of quality in the market, creating a problem (navigating bad options) that the video will solve.
The Hype-Worthy Contender
Showcase a popular, trendy, or well-known option, validating its quality and explaining its specific strengths.
The Ultimate Splurge
Reveal the top-tier, 'best overall' pick, focusing on its premium attributes and justifying its higher cost.
The Use-Case Mandate
Provide specific instructions on how to best experience the premium product, differentiating it from everyday use.
The Budget Workhorse
Pivot to an accessible, low-cost option, highlighting its value and suitability for a common, everyday application.
The Versatile Staple
Introduce another widely available and economical option, defining it by its neutrality and broad applicability.
The Relatable Quirk
Conclude the final product review with a memorable and relatable user observation to make it stick.
Listen, we get it. Canned tuna often gets a bad rap for being dry, smelly, and bland. But after testing 37 different options, we can assure you that there's actually plenty of tinned fish in the sea that are actually worth your money. Tap the link in our bio to see our favorites.
title · beginning
WIRECUTTER TASTE TEST The Best Canned Tuna
informational · beginning
37 cans tasted
contextual · beginning
Antara Sinha WRITER AT WIRECUTTER
title · middle
THE “IT” CAN THAT LIVES UP TO THE HYPE Fishwife Albacore Tuna in Olive Oil
informational · middle
Mild flavor
informational · middle
Firm and flaky
informational · middle
But it’s pricey
title · middle
MEATY, FLAKY, AND FLAVORFUL Conservas Ortiz White Tuna in Olive Oil
informational · middle
Balanced flavor profile
informational · middle
Meaty and savory
informational · middle
Higher-end
title · middle
PERFECT FOR TUNA SALAD Trader Joe’s Chunk Light Skipjack Tuna in Water
informational · middle
Nice pink coloring
informational · middle
Good salt levels
informational · middle
Best in a tuna salad
title · end
VERSATILE AND ECONOMICAL Kirkland Signature Albacore Solid White Tuna in Water
informational · end
Comes in a seven-ounce can
informational · end
Substantial and meaty flakes
informational · end
A drier texture
call-to-action · end
See the rest of our picks on Wirecutter.
Canned tuna is the workhorse of the entire tinned fish universe. We did a brand concealed taste test over 30 cans of tuna. There worse some really excellent rank, but there were some cans that were pretty upsetting. Fish fry best definitely one of trendier brands on grocery store shelves right now. We really liked how firm and dense the tuna was. It had a really lovely olive oil that while it wasn't overpowering, it's pretty neutral. The quality still definitely came through. My favorite by far from all the tunas that we tasted was Ortiz. We liked how tender and moist and flaky this tuna was, and it was also really richly savory. This is definitely a splurgeier pick. This is not one that you wanna mash into mayonnaise, but it's perfect for putting over rank e suis salad and enjoying on its own with some crackers and really making it the star of the show. On the lower end of the price range, we have Trader Joe's Rank Light Skipjack Tuna and Water. Worse definitely meatier and like has a very marine quality to it. Kirkland Signature was our solid white packed water pick. This is probably one of the most neutral no that we tasted. It was pretty well salted. It's very clean and briny. Some people instead of brining them with chicken.