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@trevorproject

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@trevorproject Two devastating blows to LGBTQ+ youth. One day. The Supreme Court just upheld Tennessee’s ban on healthcare for trans youth. And the Trump administration announced it will shut down the national LGBTQ+ youth suicide lifeline — effective in 30 days. A service that Trevor has staffed since its inception. This is not just policy. This is life and livelihood. At The Trevor Project, we are grieving — and we are mobilizing. Because every LGBTQ+ young person deserves support, care, and the freedom to grow up without fear. We will never stop fighting. But we can’t do it alone. 📍Donate now to protect lifesaving services: thetrevorproject.org/donate 📲 Text ‘Trevor’ to 1 (212) 695-8650 to get involved. 🌐 Need help accessing care? Visit transyouthemergencyproject.org At The Trevor Project, we’ve got you. And we’re not going anywhere. #TheTrevorProject #Save988 #Skrmetti #LGBTQ

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Video #15183 · Carousel

Urgent LGBTQ+ rights alert carouselfrom @trevorproject

[01]

Overview

This is a four-slide informational carousel from The Trevor Project. It announces two recent negative developments for LGBTQ+ youth: a Supreme Court decision on trans healthcare in Tennessee and the shutdown of a national suicide lifeline. The post conveys urgency, expresses resilience, and concludes with clear calls to action for donations, advocacy, and accessing resources.

[02]

Simple outline

  1. 1Announce urgent compounding threats
  2. 2Clarify impact to prevent paralysis
  3. 3Declare unwavering collective resilience
  4. 4Channel energy into specific actions

[03]

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[04]

Classification

Format
Carousel
Concepts
News CarouselBrand Manifesto
Elements
Image OverlayText OverlayTemplated Graphic LayoutDirect Call-to-Action
Account
Brand
Topics
PoliticsHealthWellnessBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Two Devastating Blows to LGBTQ+ Youth – in 24 Hours. In just one day:

Verbal hook · 30%

Two devastating blows to LGBTQ+ youth. One day.

Visual hook · 15%

A vibrant, multi-colored abstract background creates strong visual contrast with a clean, white graphic overlay designed to look like a social media post. This familiar format combined with bold, urgent headline text immediately grabs attention and signals important news.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The 'Compounding Crisis' Hook: Open with a stark, urgent announcement of multiple simultaneous threats or negative events to establish immediate high stakes and demand attention.

Payoff

The 'Mobilization Matrix' CTA: Capitalize on the emotional momentum by providing a clear, multi-option menu of immediate actions the audience can take (e.g., fund, advocate, access resources) to fight back.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Urgent Advocacy Mobilizer

Leverage a sudden crisis or compounding threats to capture immediate attention, mitigate panic through factual clarification, build emotional resilience, and channel the resulting energy into specific, multi-pronged action.

  1. 1

    The Impact Clarification & Pivot

    Detail the specific consequences of the crisis while clarifying its limits to prevent audience paralysis, ending with a distinct pivot toward agency and collective power.

  2. 2

    The Defiant Declaration

    Deliver a highly emotional, resolute statement of continued presence and resistance, shifting the narrative tone from defensive to empowered to build momentum for the final slide.

Themes

  • Advocacy
  • Social Justice
  • Urgency
  • Community Support
  • Resilience

Techniques

  • Graphic Design
  • Branding
  • Direct Address
  • Call-to-Action

Trends

  • Infographic Carousel
  • Social Media Activism
  • Text-based Slides

Post caption

Two devastating blows to LGBTQ+ youth. One day. The Supreme Court just upheld Tennessee’s ban on healthcare for trans youth. And the Trump administration announced it will shut down the national LGBTQ+ youth suicide lifeline — effective in 30 days. A service that Trevor has staffed since its inception. This is not just policy. This is life and livelihood. At The Trevor Project, we are grieving — and we are mobilizing. Because every LGBTQ+ young person deserves support, care, and the freedom to grow up without fear. We will never stop fighting. But we can’t do it alone. 📍Donate now to protect lifesaving services: thetrevorproject.org/donate 📲 Text ‘Trevor’ to 1 (212) 695-8650 to get involved. 🌐 Need help accessing care? Visit transyouthemergencyproject.org At The Trevor Project, we’ve got you. And we’re not going anywhere. #TheTrevorProject #Save988 #Skrmetti #LGBTQ

Text overlays

  • branding · photo_0

    The Trevor Project @TrevorProject

  • title · photo_0

    Two Devastating Blows to LGBTQ+ Youth – in 24 Hours. In just one day:

  • informational · photo_0

    The Supreme Court upheld Tennessee's ban on healthcare for trans youth.

  • informational · photo_0

    The Trump administration announced it will shut down the national LGBTQ+ youth suicide lifeline — in 30 days.

  • statement · photo_0

    These decisions threaten the lives and futures of LGBTQ+ young people across the country.

  • title · photo_1

    Trans Youth Deserve Care. All LGBTQ+ Young People Deserve Support.

  • statement · photo_1

    These are life-saving services — not political talking points.

  • informational · photo_1

    The Skrmetti ruling does not impact access in states where transgender healthcare is still legal.

  • informational · photo_1

    The 988 LGBTQ+ lifeline has helped over 1.3 million LGBTQ+ young people. It's set to disappear on July 17.

  • statement · photo_1

    But we are not powerless. We have work left to do. And you can help.

  • title · photo_2

    The Trevor Project is still here.

  • statement · photo_2

    They can try to silence us. Strip our rights. Cut off access to care. But we are still here. Still loving. Still living. Still building a future where every LGBTQ+ young person can thrive.

  • statement · photo_2

    Show up. Speak out. Our lives are worth fighting for — and we at The Trevor Project won't stop until justice wins.

  • title · photo_3

    Help Us Fight Back — Before It's Too Late.

  • contextual · photo_3

    This Pride Month, the stakes couldn't be higher.

  • call-to-action · photo_3

    Donate now to protect life-saving services: thetrevorproject.org/donate

  • call-to-action · photo_3

    Text 'Trevor' to 1 (212) 695-8650 for urgent advocacy updates.

  • call-to-action · photo_3

    Need help finding inclusive healthcare? Visit transyouthemergencyproject.org

  • branding · photo_0

    THE TREVOR PROJECT

  • branding · photo_1

    THE TREVOR PROJECT

  • branding · photo_2

    THE TREVOR PROJECT

  • branding · photo_3

    THE TREVOR PROJECT

Urgent LGBTQ+ rights alert carousel | Viral Hooks