The creator, a perfumer, directly addresses young men interested in fragrances, exposing two primary lies used by marketers and influencers to sell more products. First, he debunks the idea that specific fragrances bring success or attract partners, and second, he refutes the concept of gendered scents as a marketing ploy. He concludes by revealing that true confidence and success come from developing one's own taste and being comfortable with oneself, not from buying specific colognes.
Post caption
Watch out for these kinds of people in the fragrance community There’s a bunch of people on social media that are getting paid by fragrance brands to sell, and they’re lying to young men that are trying to better themselves so they can drive sales. You’ve seen the videos - top fragrances to make you smell successful, colognes that women love, beastmode fragrances, most masculine colognes, and the list goes on. But much of it is subtle manipulation to make you think that colognes are going to bring you confidence and success - just so you’ll buy more. #colognetiktok #cologne #nichefragrance #fragrancetiktok
Transcript
If you're a young man that's in the fragrance game, then I've got some advice that could really change your life. There are a lot of people, especially on social media, that are manipulating you and lying to trick you into buying more fragrances, and they usually do it in two ways. Now what's important to realize is that many of these people are making commission or getting paid by the brands to sell more fragrances. And so the first thing they're doing to make you buy more is that they know you wanna be successful, get laid, all that. And so they're slowly and consistently suggesting that the fragrances will help with that. But it really doesn't. And what's crazy is there is actually something fragrance related that can help with all that, which I'll go over in a minute, but people don't talk about it because it doesn't help sell fragrances. Now the second lie being told to you is that there are certain scent profiles for men versus women. And I know this is a lie because I'm a perfumer. And let me tell you, there is no way to make a specifically male or female fragrance. It's all just marketing and manipulation to make people buy more stuff again. And it goes back to what we were just talking about where you can say a scent is for men, that it's going to attract women and make you successful, but it's just a scent. It doesn't have a gender. Now here's the thing that these shills and marketing people aren't telling you because it doesn't help sell. It's that buying specific fragrances will never bring you more confidence or success, but developing the confidence in your own taste and so that you can wear whatever you want will. It's because true confidence comes from being comfortable with who you are, and that's what brings you success, and it pulls people in. Because being truly comfortable makes you more confident, open, approachable, and, like, magically, you will start getting more compliments on any fragrances you wear.
