@derschutze
TikTok · Vlog
@derschutze Its not that we dont mess with supreme, but a jacket like this should be more available to everyone. Derschutze leather jacket is dropping with the heist collection next Monday 6PM CET. #jacket #leatherjacket #supreme #derschutze
Performance
Video #2842 · Vlog
[01]
The creator announces he's "stealing" a design from Supreme, specifically their expensive woven leather jacket, arguing its resale price is unaffordable. He documents his process of trying to convince designers at his brand, Derschutze, to create their own version. After getting approval, he addresses potential criticism by pointing out Supreme has also referenced other designs, then culminates in a detailed product reveal of the Derschutze leather jacket, showcasing its unique features and announcing its upcoming release.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook
We stealing supremes designs 🤷♂️
Verbal hook
F*** supreme.
Visual hook
A medium shot of the creator at a desk, looking directly at the camera while giving the middle finger, creating a confrontational and attention-grabbing opening.
[07]
The promise the opener makes, and how the video pays it back
Hook
A provocative statement that admits to a taboo or controversial action, immediately creating conflict and grabbing attention.
Payoff
A clear and actionable announcement that provides the audience with the specific time and place to acquire the newly revealed solution, converting narrative engagement into a specific action.
[08]
The structural pattern this video runs on
Framework
The Challenger's Gambit
The narrative frames the creation of a product as a justified rebellion against an established, inaccessible incumbent. It builds an 'us vs. them' story, positioning the creator's brand as the champion for an underserved audience by creating a superior or more accessible alternative.
The Contrarian Premise
Establishes a relatable problem by identifying a desirable but inaccessible item/service from a dominant entity, framing it as an injustice to the audience.
The Call to Adventure
The creator declares their intention to solve the problem by creating their own alternative, initiating a clear quest for the viewer to follow.
The Gauntlet of Doubt
A sequence showing internal obstacles, rejections, or challenges in the creation process. This builds narrative tension and makes the final success feel more earned.
The Preemptive Defense
The creator directly addresses and neutralizes a potential major criticism from the audience (e.g., 'it's a copy,' 'it's not original') by reframing the action and providing justification, often by showing the incumbent does the same.
The Product Reveal & Feature Showcase
The grand unveiling of the solution. This beat systematically breaks down the features and benefits of the new creation, highlighting its value and craftsmanship.
The Signature Detail Reveal
A focused moment that showcases the single most impressive or unique aspect of the creation, serving as the climactic 'wow' moment of the reveal.
Its not that we dont mess with supreme, but a jacket like this should be more available to everyone. Derschutze leather jacket is dropping with the heist collection next Monday 6PM CET. #jacket #leatherjacket #supreme #derschutze
title · beginning
We stealing supremes designs 🤷♂️
title · beginning
F*** supreme
informational · middle
it's called heavy referencing
contextual · middle
introducing the derschutze leather jacket
call-to-action · end
dropping with the heist collection next week Monday
Better print. Even though they dropped one of the hardest leather jackets this year, you and I both know we can't afford it at a stupid resale price of £2,000. But I am at the Deschutesso headquarters, so why not make our own? I tried to ask the first designer, but she thought I was tripping. And the second one told me to not waste tier time. I was starting to lose hope, but the third designer said she was down. So it was time to start cooking. Although, I did have to convince the big boss first. But before you guys get butthurt that we ripped off supreme, just look at what they did with this jacket. It's called heavy referencing. Better now for the moment of truth. Introducing the D'Sha better jacket. Featuring embroidered lettering and dice on the left chest and additional ones on the right sleeve. And the three d prints to give it that woven feel. But the best part has gotta be the bad, featuring a merge of leather and embroidery to make the triple dye design. Dropping with the heist collection next week, Monday.