@historymadebyus
Instagram · Carousel
@historymadebyus chat, i fear we've lost the plot with this post
@historymadebyus
Instagram · Carousel
@historymadebyus chat, i fear we've lost the plot with this post
Performance
Video #5586 · Carousel
[01]
This is a 7-slide Instagram carousel post that playfully associates different types of soup with specific 'museum vibes'. Each slide from the second onwards is a digital mood board featuring a bowl of soup surrounded by curated items like clothing, books, and accessories that represent the aesthetic of a particular type of museum.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
your favorite soup is your museum vibe
Verbal hook · 30%
your favorite soup is your museum vibe
Visual hook · 20%
Visually dense and aesthetic digital collages (mood boards) that curate a variety of interesting objects around a central food item, inviting the viewer to explore the details of each themed slide.
[06]
Steal this for your own video
Your favorite is your
[07]
The promise the opener makes, and how the video pays it back
Hook
Present a bold title card that declares a direct personality or 'vibe' correlation between two entirely unrelated, everyday categories.
Payoff
Conclude the sequence abruptly, relying on the self-aware caption and the audience's desire to share their own 'match' to drive comment section engagement.
[08]
The structural pattern this video runs on
Framework
The Arbitrary Vibe Matcher
Drive engagement by establishing an absurd but highly opinionated correlation between two completely unrelated categories, forcing the audience to find their personal match and debate the accuracy in the comments.
The Baseline Match
Introduce the first pairing using the established formula, ensuring the connection makes just enough intuitive sense to validate the absurd premise.
The Rapid-Fire Matrix
Deliver a sequence of slides that strictly follow the matching formula, relying on hyper-specific cultural associations and aesthetic stereotypes to maintain swipe momentum.
chat, i fear we've lost the plot with this post
branding · photo_0
MADE BY US
title · photo_0
your favorite soup is your museum vibe
informational · photo_1
lentil soup = historic house
informational · photo_2
clam chowder = maritime museum
informational · photo_3
broccoli & cheddar = natural history museum
informational · photo_4
chicken noodle = history museum
informational · photo_5
ramen = art museum
informational · photo_6
tomato basil = sculpture garden