@dermalogica
TikTok · Vlog
@dermalogica Trusted in the treatment room and at-home! Daily Microfoliant smooths skin, clears clogged pores and brightens. Rich in AHA's, papain, salicylic acid and rice bran that polishes skin to perfection! This daily exfoliant also helps balance uneven skin tone while a super-soothing blend of colloidal oatmeal and allantoin helps calm skin. Gentle enough for daily use! Shop now on dermalogica.com 🫧 #dermalogica
Performance
Video #5909 · Vlog
[01]
The video showcases the Dermalogica Daily Microfoliant by demonstrating its use in both a professional spa setting and at home. It shows the powder being activated with water to create a foam, which is then applied to the face, while text overlays explain the product's key ingredients and benefits like smoothing, brightening, and clearing skin. The video concludes by showing the final result of clear skin and provides a website for purchase.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
the iconic exfoliant loved in the treatment room and at home
Visual hook · 25%
A close-up shot of a white, foamy product being mixed in a small bowl with a clear applicator, creating a satisfying and texturally interesting visual.
[06]
Steal this for your own video
The loved by and .
[07]
The promise the opener makes, and how the video pays it back
Hook
Showcase the product being used in an aspirational, professional setting to immediately establish credibility and intrigue, with text overlay stating its 'iconic' status.
Payoff
The user, now with the desired result, holds up the product again with a satisfied expression, followed by a direct call to action overlay showing where to acquire it.
[08]
The structural pattern this video runs on
Framework
The Authority to Access Funnel
Establish a product's credibility in a high-status professional context, then transition to a relatable personal context to demonstrate its unique features, scientific backing, and final results, making it feel both aspirational and accessible.
The Relatability Bridge
Transition from the professional setting to a relatable user holding the product, making the aspirational item feel accessible for at-home use.
The Core Promise
Visually demonstrate the product's unique starting form (e.g., powder) while a text overlay states the primary, high-level benefits (e.g., smooths, brightens).
The 'Magic Trick' Reveal
Show the product's unique transformation (e.g., powder to foam) and explain the core mechanism with a simple text overlay (e.g., 'water activated').
The Ingredient Stack
Systematically introduce key ingredients or features one by one, each with its own short visual clip and a text overlay explaining its specific function, building a case for efficacy.
The Visual Payoff
Show the user removing the product to reveal the positive 'after' state, fulfilling the initial promise.
Trusted in the treatment room and at-home! Daily Microfoliant smooths skin, clears clogged pores and brightens. Rich in AHA's, papain, salicylic acid and rice bran that polishes skin to perfection! This daily exfoliant also helps balance uneven skin tone while a super-soothing blend of colloidal oatmeal and allantoin helps calm skin. Gentle enough for daily use! Shop now on dermalogica.com 🫧 #dermalogica
title · beginning
the iconic exfoliant loved in the treatment room and at home
contextual · beginning
daily microfoliant
informational · beginning
smooths, brightens, and evens skin tone
informational · middle
this water activated rice-based powder contains AHA's
informational · middle
& features key ingredients like...
informational · middle
salicylic acid to clear impurities
informational · middle
colloidal oatmeal to calm skin
informational · middle
& tea tree oil to help keep skin clear
branding · end
available on dermalogica.com