@heavn
Instagram · Carousel
@heavn michèle lamy for heaven new things available tomorrow
Trending short videosAvant-garde fashion portraits of Michèle Lamy.
Performance
- Views
- 873.4K
- Likes
- 57.8K
- Comments
- 356
- Engagement
- 6.7%
Video #6751 · Carousel
Avant-garde fashion portraits of Michèle Lamy.from @heavn
[01]
Overview
This is an editorial carousel post for the fashion brand Heaven, featuring cultural icon Michèle Lamy. The two photos present contrasting moods and styles—one confrontational and stark, the other expressive and dark—to promote an upcoming product release and embody the brand's avant-garde aesthetic.
[03]
Related videos
1.6MDiverse models in Y2K fashion lookbook@heavn · Inspo Lookbook
748.8KEthel Cain's edgy fashion campaign.@heavn · Inspo Lookbook
1.1MEclectic fashion brand community lookbook@heavn · Inspo Lookbook
1.2MNostalgic Y2K fashion lookbook with influencers.@heavn · Inspo Lookbook
1MLil Uzi Vert editorial fashion shoot.@heavn · Inspo Lookbook
663.9KMusician in dramatic face paint for fashion campaign.@heavn · Brand Showcase
980.5KFall fashion collection product showcase.@heavn · Product Showcase
839KEdgy Y2K fashion collection preview@heavn · Inspo Lookbook
574KEdgy Y2K jewelry and fashion lookbook.@heavn · Product Showcase
782.9KY2K inspired fashion collection lookbook@heavn · Product Showcase
750.1KSurreal fashion editorial with winged unicorn.@heavn · Inspo Lookbook
1.3MY2K fashion brand lookbook campaign@heavn · Inspo Lookbook[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
michèle lamy for heaven new things available tomorrow
Visual hook · 65%
The striking and unconventional appearance of the subject, Michèle Lamy, serves as a powerful pattern interrupt. Her intense gaze, unique makeup, and the heavily distressed, flag-like sweater in the first photo, contrasted with the joyful expression, gold teeth, and skeleton hoodie in the second, create immediate visual intrigue.
[06]
Hook template
Steal this for your own video
Carousel portrait sequence: open with a tight, confrontational close-up of in , then swipe to a contrasting shot where they reveal .
- — Carousel portrait sequence: open with a tight, confrontational close-up of a tattooed chef in soot-streaked whites, then swipe to a contrasting shot where they reveal a huge grin and a towering dessert.
- — Carousel portrait sequence: open with a tight, confrontational close-up of a ceramic artist in cracked clay makeup, then swipe to a contrasting shot where they reveal a playful wink and a neon-glazed sculpture.
- — Carousel portrait sequence: open with a tight, confrontational close-up of a fitness coach in futuristic metallic gear, then swipe to a contrasting shot where they reveal a joyful laugh and a rhinestone kettlebell.
Themes
Techniques
Trends
Post caption
michèle lamy for heaven new things available tomorrow