@heavn
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@heavn vanilla, claire, jay and dom for heaven <3 new things on site now
Trending short videosY2K fashion brand lookbook campaign
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Video #9256 · Carousel
Y2K fashion brand lookbook campaignfrom @heavn
[01]
Overview
This is a promotional carousel post for the fashion brand 'Heaven by Marc Jacobs'. It functions as a digital lookbook, showcasing new apparel and accessories on a diverse group of models against a clean studio background, highlighting the collection's Y2K and alternative aesthetic.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 15%
new things on site now
Visual hook · 85%
The first image provides a strong visual hook through contrast: a model with a joyful, laughing expression wears a bright pink sweater with the provocative text 'FUCK EVERYTHING'. This juxtaposition of innocence and rebellion, combined with the vibrant Y2K-inspired styling and diverse models throughout the carousel, immediately captures attention.
[06]
Hook template
Steal this for your own video
Open on a wearing or holding a , framed against a .
- — Open on a smiling baker wearing an apron that says “CARBS BEFORE CARDIO,” framed against a white kitchen backdrop.
- — Open on a cheerful accountant holding a sign that says “TAXES ARE A CHOICE,” framed against a clean office backdrop.
- — Open on a laughing plant parent holding a pot labeled “I’M REPLACING PEOPLE,” framed against a bright studio backdrop.
Themes
Techniques
Trends
Post caption
vanilla, claire, jay and dom for heaven <3 new things on site now