@jasoncooperson
Instagram · Talking Head Edit
@jasoncooperson Comment "Brand" For my Entire Asset Pack ⬇️ - - - #contentmarketing #socialmediamarketing #onlinebusiness #onlinecoach #digitalmarketing #socialmediatips #business #socialmediagrowth #socialmediastrategy #entrepreneur #contentcreation #instagramhacks #instagramgrowthtips #instagramgrowth #instagramtips #contenttips #devinjatho #onlinecoaching #personalbrandcoach #howtomakemoney
Performance
Video #9249 · Talking Head Edit
[01]
The creator explains the importance of having a 'signature style' for content, breaking down the concept into five essential brand assets: fonts, colors, transitions, backgrounds, and graphics. He uses his own brand kit as a running example for each point, discusses brand tone with examples of other creators, and concludes by instructing viewers on how to package these assets for an editor, offering his own complete brand kit as a lead magnet.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
I don't care
Verbal hook · 50%
I don't care how good your content is, you're still missing this one thing.
Visual hook · 5%
A direct-to-camera shot of the speaker in a well-lit room, with dynamic text overlays appearing on screen to emphasize the spoken words.
[07]
The promise the opener makes, and how the video pays it back
Hook
Asserts that the viewer, regardless of their skill level, is failing in one specific, crucial area, creating an immediate information gap.
Payoff
Offers a valuable, done-for-you resource that shortcuts the entire process in exchange for a specific engagement action (a comment), converting viewers into leads.
[08]
The structural pattern this video runs on
Framework
The Secret Sauce Recipe
To deconstruct a complex skill into a finite list of essential components, demonstrating each with a personal example, and concluding with an actionable workflow and a high-value lead magnet.
The Authority Proof
Validates the forthcoming advice by associating it with well-known, successful figures in the field, establishing the method's credibility.
The Concept Reveal
Gives a formal name to the 'secret' solution, making an abstract problem feel concrete and solvable.
The Empowerment Promise
Frames the video as a guide to achieving a unique, personalized outcome, contrasting it with the common mistake of imitation.
The Component Gauntlet
Systematically presents a numbered list of required elements, breaking down the complex solution into digestible parts using a repeating micro-pattern.
The Actionable Workflow
Translates the conceptual components into a simple, practical set of instructions for implementation.
Comment "Brand" For my Entire Asset Pack ⬇️ - - - #contentmarketing #socialmediamarketing #onlinebusiness #onlinecoach #digitalmarketing #socialmediatips #business #socialmediagrowth #socialmediastrategy #entrepreneur #contentcreation #instagramhacks #instagramgrowthtips #instagramgrowth #instagramtips #contenttips #devinjatho #onlinecoaching #personalbrandcoach #howtomakemoney
title · beginning
SECRET SAUCE
title · beginning
Signature Style
informational · middle
#1 Brand Fonts
informational · middle
#2 Brand COLORS
informational · middle
#3 Brand Transitions
informational · middle
#4 Brand Backgrounds
informational · middle
#5 Brand Graphics
call-to-action · end
Comment "BRAND"
I don't care how good your content is, you're still missing this one thing. This is the same secret sauce that people like Devin Jatho, Eman Good, Ali Abdaal, Eddie Cumberbatch, they're all using it to crush the content game right now. It's called a signature style, and instead of copying someone else's and blending in with everyone else on this platform, here's how to make your own. You're going to need five things. Number one, rank fonts. I use Tripp Rank for all my captions, Agron Dear Rank for all my titles, and Mom's Typewriter for some alt titles. Number two, brand colors. These are mine. Number three, brand transitions. Here are mine. Number four, brand backgrounds. Again, these are mine. Number five, brand graphics. Is it gonna be glowing icons? Is it gonna be paper style? Is it gonna be b roll? And finally, brand messaging and tone. Devin Jatho is super loud and in your face, and he has a couple catchphrases, like, Follow for more free value. Toozer is always like, And here's how we're going to steal it together with AI. Just find your voice, maybe you have a couple catchphrases. Alright, now take all of these assets, put them in a folder, upload it to Drive, and send it off to your editor. If you wanna copy mine, comment rank, and I'll send you a complete folder with all of the brand assets that I use for my videos.