Brand founder explains rip-off ironyfrom @frontoffice.co

Transcript

No my company is being ripped off. And not by one side, best 27 sides. So someone's taking my logo and putting it on tier shirts, hoodies, crewnecks, sending that they're me. From a business point of view, upsetting. Conceptually, interesting. Because here's the thing, my company is kind of a rip off too. No So about eighteen months ago, I was bored and in a delightful bit of, misinformation, I wanted to introduce the world to a player they hadn't heard of, me. And I started selling merchandise for this player. I I did pretty tier, but the company that made these tier shirts was served the cease and desist. So naturally, I didn't stop. And in a, spiteful bit of retaliation, I just made up my own football club and started selling merchandise for them. And because of the rate of learning, the quality of my merchandise quickly surpassed the quality of the real club significantly. So real club, pretty thoughtless merchandise where they just put their logo on anything. And there was a fake club, but things were made out of a 100% worse, and more and more stuff was made here in Australia with a lot of attention to detail. And then tier was an odd bit of symmetry almost. Like, from an art project point of view, very satisfying. But then I kept going. Tier designs became more complex, more ambitious. And then gradually, over time, the reputation of my company became more and more about the quality of the clothes and started selling to The US, UK, Scandinavia. Life's funny, man. And now I guess I'm in this bizarre position where, the name of the brand means something. And now someone, a third party, who knows, is trying to rip me off by putting my logo on random tier shirts. Like, from a business point of view, it's, like, upsetting obviously because, it affects search engines rank people might buy by mistake, blah blah blah. But from an art point of view, I actually think it's not too bad. Because if you think about it, the people trying to rip me off just by putting logos on random things, from a design philosophy point of view, is extremely similar to a real football club in Australia. I think it's important to step back and just realize what a bizarre situation this entire thing is. And maybe, being ripped off is another chapter that is an exciting new story in a way. And if I continue to push it and build a company in weird and wonderful ways, stuff like that will continue to happen. Instead of fighting it, I should lead into it and just build more stories and experiences. You know what I mean? Started this company because I was bored and I am not bored anymore. In fact, I hope more weird stuff happens really. That's the rank of success for me. Anyway, who knows what's best? Still don't know how to end these videos.