@spaceboycole
Instagram · Speaker address
@spaceboycole @sharpie needs to do this collection
Trending short videosRebranding Sharpie as makeup line
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Video #9489 · Speaker address
Rebranding Sharpie as makeup linefrom @spaceboycole
[01]
Overview
The creator sits at a desk with a microphone and monitor to present a hypothetical "Sharpie Makeup Collection" he designed. He verbally describes and visually reveals mockups for mascara, eyeliner, lip liners, and eyeshadow palettes on the monitor, explaining how the packaging mimics iconic Sharpie markers, before asking viewers for brand suggestions.
[02]
Simple outline
- 1State creative design challenge
- 2Present logical product adaptations
- 3Reveal humorous conceptual twist
- 4Display full collection summary
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 45%
Designing cool shit for Sharpie.
Visual hook · 55%
A creator wearing sunglasses indoors sits next to a large, bright monitor displaying the Sharpie logo, creating an immediate aesthetic intrigue.
[06]
Hook template
Steal this for your own video
A creator wearing sits beside a large monitor displaying , framing the shot as if something unexpected is about to be revealed.
- — A creator wearing a hard hat sits beside a large monitor displaying the IKEA logo, framing the shot as if something unexpected is about to be revealed.
- — A creator wearing a chef's hat sits beside a large monitor displaying the Rolex logo, framing the shot as if something unexpected is about to be revealed.
- — A creator wearing sunglasses sits beside a large monitor displaying the NASA logo, framing the shot as if something unexpected is about to be revealed.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Impossible Crossover Proposition: Immediately stating the intent to merge two unrelated industries (office supplies and cosmetics) to create curiosity.
Payoff
The Composite Showcase: Displaying all individual concepts together in one frame to visualize the complete 'collection' and prompt user engagement.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Brand Reimagineering Protocol
Systematically translating the visual identity of a non-related brand into a hypothetical product line, escalating from logical adaptations to humorous, self-aware concepts.
- 1
The Functional Translation
Establishing the design language with the most logical product overlap (Mascara), proving the concept works mechanically.
- 2
The Form Factor Match
Reinforcing the visual gimmick with a second product (Eyeliner) that perfectly mimics the original object's silhouette.
- 3
The Multi-SKU Expansion
Demonstrating how the concept scales into a full range (Lip Liners), validating the depth of the idea.
- 4
The Nostalgia Anchor
Referencing a specific, iconic product format (the 12-pack) to trigger recognition and delight.
- 5
The Absurdist Escalation
Introducing a final item (All-Black Palette) that takes the brand's core identity to a humorous, extreme conclusion.
Themes
Techniques
Trends
Post caption
@sharpie needs to do this collection
Transcript
Designing cool shit for Sharpie. I would design an entire makeup collection. Starting off strong with a tubing mascara. And for the packaging, the wand comes out of the cap, so when it's close, it looks just like a Sharpie. Good follow it up with a fine point eyeliner, and when it's close, it looks just like a Sharpie. We'd do a lip liner that comes in four different colors, and when they're closed, they all look like Sharpies. Inspired by this iconic 12 pack, I would do an eyeshadow palette, where every color exactly matches one of the markers. We'd do the same thing for this rank. Another eyeshadow palette, where every color is a different shade of black. The full Sharpie Makeup Collection. Let me know what brand I should do best.