@spaceboycole
Instagram · Speaker address
@spaceboycole @rhode & @usdot need to collab
@spaceboycole
Instagram · Speaker address
@spaceboycole @rhode & @usdot need to collab
Performance
Video #38152 · Speaker address
[01]
The creator presents a hypothetical brand collaboration concept between Rhode Beauty and the U.S. Department of Transportation. He showcases a series of custom-designed product mockups on a screen, including themed lip tints, lip liners, blushes, and merchandise like a license plate makeup bag, a hoodie, and a trucker hat, explaining the creative names and packaging for each item.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
2 BRANDS THAT NEED TO COLLAB
Verbal hook · 30%
Two brands that need to collab, Rogue Beauty and the Department of Transportation,
Visual hook · 15%
A creator sits next to a large computer monitor displaying a bold, blue and white title card, immediately establishing a professional presentation format.
[06]
Steal this for your own video
BRANDS THAT NEED TO COLLAB
[07]
The promise the opener makes, and how the video pays it back
Hook
An outlandish proposition pairing two completely unrelated entities, creating an immediate 'why?' that demands an answer.
Payoff
A direct call to action or a final punchline aimed at one of the brands, reinforcing the theme one last time and concluding the creative pitch.
[08]
The structural pattern this video runs on
Framework
The 'What If' Collaboration Pitch
To present a fully-realized, hypothetical collaboration between two unlikely entities, using a central creative theme or pun to connect them and showcase a series of imagined products and merchandise.
The Absurd Premise
State the two unlikely partners for the hypothetical collaboration, generating immediate intrigue through their incongruity.
The Thematic Bridge
Provide a clever, often pun-based, one-liner that justifies the pairing and establishes the creative theme for the entire concept.
The Core Concept Visualization
Unveil the first set of imagined core products, using names and designs that directly reference the central theme, making the abstract idea tangible.
The Concept Deep Dive
Introduce additional product categories or features that demonstrate a deeper level of creative thought, such as unique packaging gimmicks or form factors that parody thematic icons.
The Lifestyle Expansion
Pivot from the core product category to associated merchandise (e.g., apparel, accessories), showing how the theme can be extended into a full lifestyle brand.
The Grand Synthesis
Display all the imagined products and merchandise together in a single, comprehensive shot, providing a satisfying overview of the entire creative concept.
@rhode & @usdot need to collab
title · beginning
2 BRANDS THAT NEED TO COLLAB
Two brands that need to collab, Rogue Beauty and the Department of Transportation, because this collection would stop traffic. Starting with four new shades of the lip tint, Passenger Princess, Brush Hour, Sorry I'm Late, and Tier, and of course the matching phone cases, these two lip liners in the shades Good and Rage, The pocket blush. In three new shades. With packaging like this, so when they're stacked in stores, they look like a traffic light. This traffic cone version of the lip Best. And what's a collaboration without merch? A license plate makeup bag. This blue reflective hoodie. A silk scarf that looks like a road sign. And this good worse trucker hat. The full collection. Rogue Best. We gotta take these to the streets.