@abigailcanfieldd
TikTok · Vlog
@abigailcanfieldd Building you a Back to school makeup kit 🫧✍🏻✨🚌 inspo my girl @Emily Meyers #makeup #targetfinds #backtoschool #backtoschoolshopping #target @e.l.f. Cosmetics @Vitamasques US @Maybelline NY @loréal paris usa @Milani Cosmetics @eos Products @mcobeauty us
Performance
Video #37914 · Vlog
[01]
The creator walks through the makeup aisles of a Target store to build a 'back to school' makeup kit for viewers. She recommends a series of affordable, long-lasting products, including primer, lip balm, setting spray, lip gloss, concealer, powders, lip tints, highlighter, and lip liner, occasionally inserting images of products she can't find in-store.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Let's build you a back to school makeup kit from TARGET ✍🏻✨
Verbal hook · 50%
A little birdie told me that you're scared to go back to school because you don't know how to do your makeup.
Visual hook · 15%
A medium close-up of the creator speaking directly to the camera while walking through a brightly lit Target store, with a dog visible in her shopping cart, creating immediate visual interest and context.
[06]
Steal this for your own video
A little birdie told me that you're scared to because you don't know how to .
[07]
The promise the opener makes, and how the video pays it back
Hook
Identifies a specific audience's insecurity or problem and immediately offers a personal, guided solution ('Come with me'), creating an instant pact with the viewer.
Payoff
The payoff is not a single moment but the cumulative feeling of having received a complete, expert-curated solution to the initial problem, empowering the viewer with a clear action plan.
[08]
The structural pattern this video runs on
Framework
The Guided Curation
A creator acts as a trusted guide, building a complete 'kit' or collection for a specific audience and purpose by systematically presenting and endorsing a series of items in a logical, sequential order.
The Base-Layer Mandate
Establishes the foundational items of the collection, addressing the most critical needs first to build trust and demonstrate core competency.
The Perfection Set
Introduces items that refine and perfect the initial foundation, moving from essential to enhancement.
The Dimension & Pop
Adds items that provide personality, detail, and flair to the collection, showcasing more nuanced expertise.
The Final Authority Pick
Concludes with a final, often versatile or high-impact recommendation that solidifies the collection's value.
Building you a Back to school makeup kit 🫧✍🏻✨🚌 inspo my girl @Emily Meyers #makeup #targetfinds #backtoschool #backtoschoolshopping #target @e.l.f. Cosmetics @Vitamasques US @Maybelline NY @loréal paris usa @Milani Cosmetics @eos Products @mcobeauty us
title · beginning
Let's build you a back to school makeup kit from TARGET ✍🏻✨
informational · middle
L'Oréal True Match Super-Blendable Foundation $13.99
informational · middle
Fit Me! Loose Finishing Powder
contextual · middle
Sale! Lip makeup items Buy 1, get 1 25% Off
Little birdie told me that you're scared to go back to school because you don't know how to do your makeup. No. Come with me. School air proof. If good breaks you out like me, the m co beauty ones, they're so good. L'Oreal foundation that I usually yes, but I'll insert a picture for you guys. You need that one. If you're not a fan of this setting spray because it feels too tight on on your skin, get one of the Milani Make It Last. But if you can deal with it, this will literally make your makeup stay on through a thunderstorm and school. Literally, like, laying on the floor. I'm sweating. Better the glassiest lip product, add to cart immediately for $10. Can't find it, but the ability to get me loose powder is the best from the drugstore in my opinion. Instant age rewind concealer. So good. M. Co. Beauty is one of my favorite affordable makeup brands. You need this powder. Guys, they have the new e. L. F. Lip tint shade. These are my favorite to put in the middle of a lip combo and best, like, in general. What do you think? This is one of my favorite highlighters from the drugstore. The lip liners from e. L. F. Are some of the best. But my favorite is a mauve side. $2. The Muffy Cheek Thrills, if you wanna get cream blush and powder blush in one. It's the Milani bake.