Viral Hooks
Trending short videosProduct development process to final reveal
B

@blpbeauty

TikTok · 10 Shot

@blpbeauty POV: you're developing #ButterFudgeCollection with us 💗👏🏻 #blpbeauty #makeup #productdevelopment #transition #beforeafter #teaser #comingsoon #launchingsoon

View original on TikTok

The edit1 shot · 4 text
Shots Text0:11

Performance

Views
65K
Likes
0
Comments
0
Outlier
1.7×
Length · 21 May 2024
0:11

Video #2298 · 10 Shot

Product development process to final revealfrom @blpbeauty

[01]

Overview

The creator showcases the product development journey for a new makeup collection. The video begins by showing various stages of creation, including packaging mockups, lipstick prototypes, and color swatching, then transitions to reveal the final, professionally photographed products, including lipsticks, lip glosses, and eyeshadow palettes, and concludes with the collection name and launch date.

[02]

Simple outline

  1. 1Show the raw 'before' state
  2. 2Reveal the polished 'after' state
  3. 3Showcase the complete set
  4. 4Announce the official launch

[03]

Related videos

[04]

Classification

Format
Concepts
Behind The ScenesBefore/After Transformation
Elements
Montage EditingText OverlayTrending Audio
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 30%

The product development

Visual hook · 70%

An overhead shot of a desk cluttered with makeup prototypes, unfolded packaging, and color swatches. The visually busy 'organized chaos' immediately signals a behind-the-scenes look into a creative process.

[06]

Hook template

Steal this for your own video

Open with an overhead shot of a desk covered in [work-in-progress materials], [prototype versions], and [visual options] to reveal the behind-the-scenes development process.

  • — Open with an overhead shot of a desk covered in fabric samples, sneaker prototypes, and colorway sketches to reveal the behind-the-scenes development process.
  • — Open with an overhead shot of a counter covered in recipe notes, cookie test batches, and ingredient combinations to reveal the behind-the-scenes development process.
  • — Open with an overhead shot of a workbench covered in app wireframes, feature mockups, and interface color palettes to reveal the behind-the-scenes development process.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A 'behind-the-scenes' glimpse of a work-in-progress, showing scattered components and early-stage ideas with text that frames the context as 'product development' to generate curiosity.

Payoff

The final beat presents the product collection with a clear text overlay announcing the official name and launch date, converting viewer satisfaction into a tangible call to action.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Process-to-Polish Blueprint

To create a satisfying transformation narrative by contrasting the raw, messy development process with the final, polished product, culminating in an official launch announcement.

  1. 1

    The Creative Chaos

    Establishes the 'before' state by showcasing the unrefined, initial elements of creation, such as prototypes, mockups, and color tests, creating an authentic, in-progress feel.

  2. 2

    The Iteration Gauntlet

    A rapid montage demonstrating the refinement process. It shows components being tested and compared (e.g., swatches vs. color chips, on-skin tests), implying a rigorous selection process and building anticipation for the final choice.

  3. 3

    The Transformative Reveal

    Executes a sharp, clean transition from the messy process footage to a high-quality, professional shot of the final, finished product. This beat delivers the primary visual payoff and satisfies the curiosity built in the previous beats.

  4. 4

    The Collection Showcase

    A montage of aesthetically pleasing shots presenting the full range of final products, highlighting their design, variety, and cohesive branding.

Themes

  • Creativity
  • Transformation
  • Brand Storytelling

Techniques

  • Montage
  • Before and After
  • Product Showcase

Trends

  • Behind-the-scenes content
  • Product launch teaser

Post caption

POV: you're developing #ButterFudgeCollection with us 💗👏🏻 #blpbeauty #makeup #productdevelopment #transition #beforeafter #teaser #comingsoon #launchingsoon

Text overlays

  • title · beginning

    The product development

  • contextual · middle

    versus...

  • title · middle

    The products 😍

  • call-to-action · end

    Get ready to meet butter fudge COLLECTION ✨ 3 JUNE 2024 ✨

Product development process to final reveal | Viral Hooks