@spaceboycole
Instagram · Talking Head Edit
@spaceboycole @bicyclecards Need new merch
Trending short videosDesigner pitches hypothetical brand merch
The edit1 shot · 4 text
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Performance
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- Engagement
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- Outlier
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Video #9523 · Talking Head Edit
Designer pitches hypothetical brand merchfrom @spaceboycole
[01]
Overview
The creator critiques existing Bicycle Cards merchandise and presents a comprehensive hypothetical redesign, showcasing custom apparel, decks, and campaign assets through a digital presentation on a monitor.
[02]
Simple outline
- 1State ambitious design goal
- 2Dismiss current brand offerings
- 3Reveal improved product concepts
- 4Pitch unexpected brand collaboration
- 5Showcase real-world applications
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
COOL
Verbal hook · 40%
Designing cool shit for Bicycle.
Visual hook · 15%
Creator wearing sunglasses indoors sitting next to a large monitor displaying a bright blue screen with the word 'COOL' in large white text.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Immediate declaration of the creative mission and the target brand being redesigned.
Payoff
A final, confident summary of the entire collection followed by a branded sign-off phrase.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Unauthorized Rebrand
Demonstrating superior creative vision by rejecting a brand's current state and immediately pitching a comprehensive, high-concept alternative reality.
- 1
The Status Quo Rejection
Briefly displaying and dismissing existing offerings to establish the urgent need for the redesign.
- 2
The Baseline Correction
Rapid-fire presentation of standard, improved assets (basic merch) to establish immediate competence.
- 3
The Conceptual Pivot
Introducing a specific, clever narrative angle or unexpected partnership that elevates the project beyond simple aesthetics.
- 4
The Hero Deep Dive
Detailed breakdown of the flagship product within that new concept, highlighting specific intricate details.
- 5
The World-Building
Expanding the concept into environmental applications (billboards, street art) to prove the design's scalability in the real world.
Themes
Techniques
Trends
Post caption
@bicyclecards Need new merch
Text overlays
title · beginning
COOL
contextual · beginning
Bicycle
contextual · beginning
Merch Collection
branding · middle
Bicycle x citi bike
Transcript
Designing cool shit for Bicycle. I do a whole new collab and merch collection because this ain't it. Starting off strong with this t shirt that says pick a card rank card as long as it's Bicycle, the card tent, the card card case, this red Joker's hoodie, and this tier shirt that says need a new pack. I do a collaboration between bicycle and city bike with a full campaign, starting off with this custom deck of cards, where the card back has the chair riding a city bike and the Empire State Building, where the iconic spade has the Statue Of Liberty. I do wheat pastings around New York City that look like cards, this limited edition hoodie, this tier shirt with the Statue Of Liberty on the back, an I heart New York shirt, the card design as a woven blanket, and these campaign images where a billboard is a giant playing card. Full bicycle collection. Bicycle. Let's ride.