@kweinbydesign
Instagram · Vlog
@kweinbydesign All my love to @noahkahanmusic !! When I moved from Boston to California, Noah’s music always reminded me of home, and helped me through some of the tougher times I’ve had. No matter what happens I had SO MUCH fun creating these designs, and am honestly just excited to listen to his new album on repeat from now on. . . . . #noahkahan #thegreatdivide
Performance
Video #24914 · Vlog
[01]
The creator directly addresses musician Noah Kahan, presenting the video as her application to design merchandise for his new album, 'The Great Divide.' She then walks through her creative process for four distinct design concepts: a nostalgic sketch based on the album cover, a typographic design using the outlines of Vermont and New Hampshire, a hand-drawn porch light graphic, and a design featuring the album's ladybug motif. After showcasing her digital drawing process, she presents polished mockups of t-shirts, hoodies, and a hat, and concludes with a strong call-to-action for her audience to tag the artist to help her get noticed.
[02]
[03]
2.1M5.3×Designer shows creative process for team@kweinbydesign · Behind The Scenes
2.4M3×Creative process for F1 apparel@kweinbydesign · Hypothetical Case Study
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108.1K2.5×Designer's creative process for posters.@envato · Process
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580.6K2.6×Creator breaks down web design trends@deathtostock · Breakdown
780.3KDesigner's public pitch to Red Bull@kweinbydesign · Hypothetical Case Study
59.3K10.4×Designer illustrates poster start to finish@thelogolassie · Process
858.2KExplaining logo system with examples@designwithnabi · Tutorial / How To
456.7K12.3×Designer showcases gothic aesthetic inspiration@madeleinevoge · Rapid Fire Listicle
600.9K2×Showcasing powerful design combinations@createwithalena
238.1K48×Creator promotes his art direction course@jason_swet · Product Promo[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Noah Kahan
Verbal hook · 50%
Noah Kahan, this is my application to design merch for your new album, The Great Divide.
Visual hook · 5%
The creator points directly upwards at the title text while a heart-shaped graphic of the artist appears next to her, creating a dynamic and engaging opening shot.
[06]
Steal this for your own video
, this is my application to for your .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, public address to a specific person or entity, clearly stating the video's purpose as an application or pitch.
Payoff
The creator ends by thanking both the target for their potential consideration and the audience for their help, solidifying the creator-audience alliance and ending on a professional, hopeful note.
[08]
The structural pattern this video runs on
Framework
The Public Application
A creator publicly showcases their expertise and passion to win a specific opportunity from a high-profile target, then mobilizes their audience to help them get noticed.
The Public Audition
The creator explicitly names their target and declares their intention to earn a specific opportunity, immediately establishing the video's high-stakes premise.
The Rationale Showcase
The creator walks through their creation process, justifying each decision by linking it directly to the target's existing brand, philosophy, or specific works. This serves as proof of deep research and genuine alignment.
The Final Product Reveal
A concise, visually satisfying montage showcasing the finished work or outcome of the process, providing a payoff for the preceding explanation.
The Mobilization Command
A clear and direct call to action for the audience to actively participate in the mission by tagging or contacting the target, turning passive viewers into active participants.
The Authenticity Proof
The creator shares personal credentials or a heartfelt story that establishes them as uniquely qualified or authentically connected to the target, adding an emotional layer to the logical pitch.
All my love to @noahkahanmusic !! When I moved from Boston to California, Noah’s music always reminded me of home, and helped me through some of the tougher times I’ve had. No matter what happens I had SO MUCH fun creating these designs, and am honestly just excited to listen to his new album on repeat from now on. . . . . #noahkahan #thegreatdivide
title · beginning
Noah Kahan
call-to-action · end
TAG @noahkahanmusic 🙏
Noah Khan, this is my application to design merch for your new album, The Great Divide. Worst of all, I had to do something with the album cover. The two kids running is just so nostalgic, and I wanted to sketch it out in this way that really makes it feel like a memory. I noticed that he had the states of Vermont and New Hampshire in the merch already, so I leaned into that with a more funky design. A porch light design just had to be done. I tried to go for the classic New England porch light for the drawing. These merch designs are intentionally imperfect and real, which I feel like embodies no only the music Noah creates, but also who he is as a worse, and I think that's why so many people love what he does. Lastly, I took the ladybug that seems to be a theme of this album rank created this cute shirt, perfect for summer in my humble opinion. Here's the merch I created. If you listen to Noah's music and like these designs, please tag him. Let's get him to notice this video and see what happens. This would be a dream come true for me. If you're still not convinced, Noah, you are my top artist, and I grew up in New England. I feel like those are important credentials to add. Thank you for your consideration, and for everybody who tags him down below.