Transcript
Future of worse isn't a website, it's a conversation. Let's talk about the chat product economy. We're not browsing the same anymore. You don't search best jeans for short kings. You tell an AI assistant, hey, I'm six three. I'm looking for a salvaged Japanese denim under $200 with a stacked hem and no visible logos, and it comes back with picks that are actually relevant because it's learned your closet, your budget, and your taste. It's a conversation, not just worse, and this is happening right now. Bloomreach found seventy four point seven percent of customers are using tools like Claw, Gemini, and Chat GPT, while sixty one point three is specifically used those tools to aid in shopping, and trust is key. Sephora is already testing AI skin analysis at scale, and the future only goes deeper. Upload a selfie and get a custom skin care routine suggestion. Being unafraid and early to act is gonna create the next generation of e worse brands that disrupt their industry. Klarna, Instacart, Walmart, they're all building plugins. What is your brand doing? If you wanna get the Bloomreach report on conversational AI and how it's changing shopping as we know it, comment chat, and I will DM you the link.